The much awaited reveal of the Ginebra Calendar Girl this year was quite epic. To say the least, it's quite different than the previous ones because as you can see on the output, they have thought of a theme. The Philippines is composed of 7,641 islands, each celebrating different town fiestas. It's part of culture, that even with diverse number of languages in every region, we still manage to put food on the table and celebrate good times. It's some sort of thanksgiving, and so the layouts for Heaven Peralejo would want to exude that, and of course, still look gorgeous in it.
Ginebra also knows how much their brand is part of every Filipino celebration. Much festivities have men and women glued to seats, taking the ceremonial toast, and drink up to thank for a bountiful harvest, for weathering disasters, or just plainly giving homage to their patron that differs every town too.
Heaven did the Baguio Panagbenga Festival, the Giant Lantern Festival, Higantes from Angono, Pintados Festival from Leyte, the Kadayawan Festival in Davao too.My personal favorite is my province's very own Masskara Festival which depicts putting a smile on the faces after famine struck the province of Negros years past.
Here's what we shot when the event happened at the Westin in Manila.
The Ginebra Calendar Girl tradition will surely continue, putting in some of the most gorgeous women in the land in it. GSMI will make sure of it. Congratulations on this feat Heaven, and thank you for being so nice off stage after the show.
Ginebra San Miguel Inc. is the producer of the world's top selling Ginebra San Miguel gin, GSM Blue Light, GSM Blue Mojito, GSM Blue Margarita, GSM Blue Gin Pomelo, Ginebra San Miguel Premium Gin, 1834 Premium Distilled Gin, Antonov Vodka, Anejo Gold Rum, Primera Light brandy and Vino Kulafu.