PIOLO PASCUAL and RABIYA MATEO at the 10 Years of Vibrant Colors HAIRFIX Event - SM Grand Central

Celebrating 10 years of Vibrant Colors are the folks from Hairfix and its mother corp Lifestrong Marketing Incorporated. They had us on the edge of our seats about the things they planned to do on this historic day, choosing to do it in SM Grand Central in Caloocan City with gorgeous Miss Universe Philippines Rabiya Mateo and the one and only Ultimate Heartthrob Piolo Pascual 

The good men and women of Hairfix came with offers blazing, taking along several products to irresistible sales, which all are treats for consumers in the North, including a meet and greet session with both celebrities right at the center of SM's Beauty section. Things got real packed quite quick as news of their appearance spread by word of mouth. Everybody then was in a celebratory mood and they started festivities with a real good program showcasing ways to take care of hair, and bringing needed color to it. Here's our video coverage of that afternoon:

Rabiya shared tips on how to use Hairfix products to make sure they achieve that polished beauty queen look. Then they called Piolo Pascual who started serenading everyone with some of the sweetest OPM songs and the standards, then reaching with the other hand with bouquet of flowers for the delight of ladies there. 

The event was also witnessed by Lifestrong Marketing Inc. head honchos CEO Lance Lee and COO Ms. Margaret Lee. They reiterated their passion to come out with more products and colors that would redefine hair care for Filipinos for years to come. 

Congratulations to Hairfix! Here's wishing you all the success to continue with the innovative ways you take care of not just hair, but grooming, health and confidence of your customers in the Philippines and beyond!

Queens Honoring Queens at the Life Strong Hairfix Event

It was a time to feel beautiful and confident as hair color brand Life Strong Hairfix held their "Your Crown, Your Story" event at Luxent Hotel in Quezon City. Tons of Moms, women of all ages took time out and got free hairstyling, played games and won prizes courtesy of Hairfix.

COO of Lifestong Marketing Margaret Lee says "Hairstyling, treatments, DIY, with salon quality products is now possible because of Hairfix. It is now available nationwide, our best selling colorant is now number 1 in the market and the convenience you get with these products at home is priceless. You can now transform your hair with 18 colors to choose from, healthier hair from root to tip, all from Hairfix! It's time you take care of your crown and tell your story."

Rabiya Mateo is the current brand ambassador and she says "When I heard they were tapping me about Hairfix, I was so happy because I am a user. It's not only a great product, but very affordable too. I love the Light Brown color, and am raring to use the bold ones soon. For those who haven't tried it, it's time you take care of your hair and look good again especially now since they also have a promo of buy one take one. Give an hour or two to do simple things to look good and feel good so you radiate, and your family will feel it too."

Miss Eco Teen Philippines 2023 Francine Reyes and Miss World Philippines 2021 Tracy Maureen Perez also graced the event and shared really encouraging.. and empowering words to the Moms who were there. They also made sure they know their worth, and how they envy their resilience in raising their respective families and continue to help and enjoy their community. They also shared some of their favorite Hairfix products, of some, they have been using even before they were endorsing the product. Here's the event on video, please be kind to the photographers who were going in front (blocking your view) while we were recording this bit. :)

 

 

I was really touched when they showed 4 lucky Moms who they spoiled shopping and done with a makeover using the latest products from Hairfix. I personally like the hair colors because of the variety and how affordable it is. Let me take this bit to thank the men and women behind Life Strong who invited us to witness that. Rabiya, Tracy and Francine went up on stage and crowned them right after the reveal. That was really a touching moment. 

 

Now it's your turn to get your crown, and make that story! Congratulations Hairfix!

RABIYA MATEO's Secret to Gorgeous Looking Hair

Filipina beauty queens have always been regarded as the best in the world. They've been feared in major pageants, not just because of their physical attributes, but their wit, intelligence, their capability to exude positivity, empowerment, grace, and heart. It's this whole package that makes them shine.

No doubt, our Filipinas really take care of themselves and in this world where the wind, harmful rays of the sun and everyday elements surely would prove challenging to do that. This is the same with our crowning glory. 2020 Binibining Pilipinas Universe Rabiya Mateo shared her secret on how to make sure you don't overlook details like these. She speaks from experience, and loving her hair came early on even at home.   

She believes in investing in it, like having LifeStrong Marketing Incorporated's Hairfix before she goes out. They have a line of products which you can use to DIY and take care of your hair easily. It does wonders from the roots to the tips. They also have hair color which Rabiya Mateo swears by. She prefers the Silvery Ash since it can give her usually jet black hair a different look. It gives her that EXTRA confidence when going out and yes, even her beauty queen friends do the same.   

Miss World Philippines 2021 Tracy Maureen Perez uses the Hairfix Professional Line Collagen + Peptide which keeps her hair healthy and strands thick even when she gets it styled quite often. Miss Eco Teen Philippines 2023 Francine   Reyes on the other hand uses Hairfix’s Professional Line Protein + Vitamin C which keeps her hair stright and tangle free. Reina Hispanoamericana Filipinas 2023 Michelle Arceo and current Miss Elite 2022 First Runner-Up Shanon Tampon uses the  Hairfix Multiplex Serum which nourishes their hair, and leaves it in great condition everyday.

Rabiya says "Taking care of my hair brings me lots of self confidence. I feel fiercer, bolder and full of pride facing the crowd when I represented the country. Taking care of it makes me feel I am taking care of myself."  

If you want to know more about Hairfix, check out their social channels by searching HairfixPH on IG and X. Visit their official sites Hairfix.com.ph and Lifestrong.com.ph to know more how YOU can be like Rabiya and the ladies.

Brilliant Skin Essentials Set to Hold #PINAKAMAKINANG: THE BRILLIANT CONCERT 2023

Her name is Ms. Glenda, the CEO, girl boss and head honcho of popular beauty brand Brilliant Skin Essentials.

Albeit my first time seeing her in the flesh, I've heard of her handy work in social media and has created an empire off of beauty and skin care products that has catapulted her to success in just a short amount of time. 

The corporation has held concerts every year and was just halted because of the pandemic. She also admits they really prepared for this one which will happen on February 7th, 2023. This was something she really wanted to do after all the restrictions that happened in the last 3 years. 

When asked about the artists, she says she had a hand in choosing artists but credits her team and the show's director to put things together as she feels the need for the event to cater to different age groups, which makes total sense. Aside from that, some of the artists have schedule conflicts as it's the middle of the week, but she feels she's got the good ensemble made just in time for the big show. She felt the stars have aligned for "PINAKAMAKINANG" this coming Tuesday.

The artists set to perform in different acts on the #PINAKAMAKINANG The Brilliant Concert 2023 are Zeinab Harake, Andrea Brillantes, the band Kamikazee, artist Bamboo, Asia's Phoenix Morisette Amon, teen hearthrob Seth Fedelin, the bubbly Jillian Ward, the band Mayonnaise, my favorite singer Adie, the powerful belter JONA, broadcaster Korina Sanchez Roxas, Senator Raffy Tulfo, beauty queen Rabiya Mateo, DJ and host Sam YG and a multitude of drag queens just to name a few. Ms. Glenda also emphasized that this show isn't just for her, but for the thousands who have been instrumental in the success of their business. They also wanted the event to be in an even bigger venue (the Philippine Arena) but hinted that they didn't get to book the dates they needed. They already filled the Smart Araneta Coliseum in 2019 and now that they've had even more supporters, they might exceed the venue's capacity.

Ms. Glenda adds "2022 was certainly phenomenal for us as it was the year wherein we had the highest sales year on year. It has exponentially grown and made Brilliant Skin Essentials more popular as a brand. We're doing good as a business. I attribute my success from my inspiration, my Grandma. She always has been. Aside from that, we are thankful for all the dealers, distributors, sellers who have helped us become who we are today. They are the first one who trusted us and the reason why a lot of people know how effective our products are."

Brilliant Skin Essentials she says has already achieved phenomenal success. They are concentrating on expanding and diversifying their portfolio into other industries like the hospitality industry. She confirms opening a hotel in Malaysia after purchasing the building where their skin center was operating in the commonwealth state. They are keen in opening more businesses and not just in skincare per se. She says this has been the effect on opening the construction arm of her business, especially since she's a woman doing what men usually do. She just feels everything is falling into place.

As for the concert, I was surprised as our small chat divulged one of the numbers they will be doing which includes the good looking guy ALDEN RICHARDS having a duet with Ms. Glenda (maybe, maybe soon) so make sure you get there before gates close. Aside from Brilliant Skin Essentials products, they will be raffling off Yamaha Mio Motorcycles (10) and 2 brand new cars + more prizes when they feel like giving away more.

The company is also going to continue their CSR projects including scholarships, a planned foundation that will establish a "Children's Home" and perhaps a hospital soon. She's a little sad that some feel she doesn't do that but shrugs it off because they just don't publicize it. In hindsight, they really don't need to.

Ms. Glenda wants to in the near future to just take it easy, to have the business run smoothly with people she can trust so she doesn't have to bee too hands on and busy just like now. She, her Grandma and her whole family are thankful about the achievements and want to be an inspiration for those who have, like her, has gone through hardships of life and now enjoys the fruits of her hard work all these years.

If you're a part of their network, entrance is FREE. Follow their social channels for more information about the show.

SPARKLE's Outstanding 1st Year!

You've seen them all shine and sparkle this 2022 and this year, it's even gonna get bigger as fresh faces and more talented artists join SPARKLE, GMA's talent management division.

According to GMA's Senior Vice President Atty. Annette Gozon-Valdes "I hope to continue leading SPARKLE and be able to meet the demands of the post, to ultimately be of service to our stars and the network!"

Behind her is a powerful team that includes Ms. Joy Marcelo the AVP for Talent Management, Sparkle's Senior Managers Tracy Garcia, Vic del Rosario, Daryl Zamora and countless managers, handlers, producers and specialists who have been making it possible managing the careers of over 300 Sparkle artists. They have been under the one and only star builder Mr. Johnny Manahan who has always been very hands on since Artist Center's rebranding.

In 2022, Sparkle's artists Sanya Lopez headlined "First Lady", Ruru Madrid on the other hand did swashbuckling hero "Lolong", Barbie Forteza, Julie Anne San Jose and David Licauco did "Maria Clara at Ibarra", Kylie Padilla did great work on "Bolera" and the one and only Alden Richards did the "Start-up PH" show among countless hit series on the network. These men and women + artists have worked hard to make these programs successful and currently, plans to have an even better performing 2023 is brewing!

Aside from the hit shows, Sparkle artists such as Heart Evangelista, Alden Richards, Gabbi Garcia, Khalil Ramos, Julie Anne San Jose, Kyline Alcantara, Camille Prats have had the trust of different brands, both local and international surprising even their own management.

Several events showcased Sparkle's talented stars including the Thanksgiving Gala and Charity Event held mid year. They also launched some of the freshest artists and love teams through Sparkada through their music video during summer. In the latter part of the year, they also did "The Sparkle Spell" where their favorite GMA artists came clad in different costumes impressing people of different demographics, events that all garnered millions of views and reactions. During Christmas season, they gathered at the SM North Edsa SkyDome for the year ender "Sparkle Fans Day: Isang Pasasalamat" where they got to personally thank their supporters in person. Over 70 Sparkle artists entertained 1400 people during that day which included me in the audience. This kept a lot of fans and onlookers glued to TV sets across the country. 

They continued to grow their roster of talents by acquiring new talents and renewing contracts through their Signed for Stardom events. We got to take to a new generation of actors, actresses, hosts, up and coming stars and your favorites. I remember interviewing THEA TOLENTINO, LIANNE VALENTIN, LIEZEL LOPEZ, KIM PEREZ, THEA ASTLEY, DUSTIN YU, PRINCESS ALIYAH, JADE TECSON, SKYE CHUA, HALEY DIZON and MARCO MASA among others. 

Some of the artists got also immortalized at the new Sparkle Wall of Fame which will grow even more as Sparkle artists join in the coming years. Sparkle's social media accounts have also exponentially grown in recent years which includes their YouTube channel and TikTok account that have lead views and follows among entertainment accounts in the country. This is just the tip of the iceberg as they've got plans to work with different digital streaming platforms and international brands with their new world class shows bringing multi awarded actors and actresses from their roster and give them a plethora of opportunities outside the country too. While they continue to hone the talents of their artists via workshops they host, and the different shows they make on the channel, Sparkle is going to continue their successful run to make sure you get a dose of these top of the line shows, titles and concerts to audiences not just in the Philippines but elsewhere in the world!

For more information about these artists and shows, visit their website GMANetwork.com and their social channels today!

Ian Veneracion Goes International with ONE GOOD DAY on Amazon Prime Video

Last night we went to Seda Vertis North for the press conference of One Good Day, a film by Studio Three Sixty to be shown on the Amazon Prime Video platform. This is directed by Lester Pimentel Ong who did Panday, Lastikman, Imortal, La Luna Sangre, Bagani among others. He says "This has been something I have been fortunate to do with Ian Veneracion as he's not just a good looking man, but a martial artist and a real athlete."

 

As mentioned, this is Ian Veneracion's foray to something that will be internationally released. The film is going to be released in 10 countries (maybe even more later on). As this is acquired already by the Prime Video platform it would be accessible to the market they intended this to be shown to. Direk Lester mentioned that there's millions of audiences waiting for a glimpse of what Filipino action films are. There's certainly a lack of it, but if there's someone who would be nice to see out there, Ian Veneracion would be a sight for sore eyes. For those who don't know, he's done a lot of action films in the late 90's and 2000's. He's not new to the genre, and he didn't stay away from doing physical training for it because it's part of his lifestyle to shoot, do martial arts and spar every once in a while. He was excited to do this when news came about this project. Here's part of the interview we had with him last night.

The talk also delved on the latest brouhaha about banning KDrama in the country, here's what he said about the issue.

Ian Veneracion is also celebrating his 40th year in the industry, proof that vampires exist!

 

Other artists that will also be part of this movie include Rabiya Mateo, Andrea Torres, Aljur Abrenica, Kyzer Catillo, Justin Cuyugan, Nicole Cordoves, Pepe Herrera, Menchu Lauchengco-Yulo and others. This will be shown November 17, 2022 and will be in 6 parts on Thursdays thereafter. These are certainly exciting times for Filipinos to showcase how we do it in our part of the globe. Ian also says "I hope this just opens opportunities not just for me, but the talented Filipino actors that we have in the country." and by the looks of it, it's quite possible to happen soon.

SPARKLE Signed These Artists for Stardom!

This was sucha  feel good blog conference as we got to talk to Zonia Mejia, Radson Flores, Lexi Gonzales, Rabiya Mateo, Katrina Chavez, Kirst Viray, Anthony Rosaldo, Nikki Co and Jeric Gonzales a few days ago. This was after they signed up with SPARKLE on a ceremony they called Signed for Stardom, a fitting title for people who are planning to do even more this year.

Anthony Rosaldo expressed how happy he was that he got renewed for a few more years with the network. It's his dream to always be in front of the stage, to act, as it has been his passion even at an early age. Aside from his Weekend All Out Sundays show, he's doing several TV shows, singing engagements and a coffee business he's very proud of. We're excited to what he's planning to do in the next few months with Sparkle management.

Rabiya Mateo is wishing for a project together with Jeric Gonzales. She is now going to be doing hosting stints in new shows on the network that people should watch out for. She will still be doing acting jobs but may have to concentrate more on hosting since she wanted to do that since she got in Sparkle.

Jeric Gonzales felt the same, he wants to work with Rabiya and he's happy that he got to sign contracts with her, to perhaps grow together career wise. He felt blessed he got international awards for the films he did recently, excited to share a Philippine adaptation of a Korean drama which he will be doing next.

Zonia is doing workshops in between projects so she can hone her skills even more. She's thankful that Sparkle is guiding her of what she needs to better do her work in the network.

Lexi Gonzales praises the GMA bosses and the Starstruck management for training them, to eventually land these opportunities given to them via Sparkle.

Radson Flores is overwhelmed about the projects he landed, even if he was sort of an accidental actor. He was just approached by a talent scout in a mall. He's also included in the big Voltes V project which will be out soon. In two years, he feels he still has a lot to learn and he knows whatevery Sparkle has in plan for him, he's going to do his best in every project.

 

Nikki Co is no ordinary guy, He graduated Business and Finance, also invested in real estate while he was working in GMA. He is ready to take on bigger roles, hopefully land a lead role soon as he is being groomed as one. He's got the body and face for it, and he's ready!

Katrina Chavez feels this management deal with Sparkle is such a blessing. She's currently working in the IT industry but when projects arrive, she's planning to do them head on as one of the prettiest faces in the network today. She already has pageant experience and now wants to concentrate in her acting career. Although if the opportunity arise, she can go back to pageants because she enjoyed doing that the last time.

Kirst Viray is now a restaurateur but is also appearing in severa TV projects and doing guestings. He's a model, so whatever opportunities that GMA and Sparkle give him, he's always game for it. As for his hair, GMA prefers it to be long but if the role fits, he's okay to lose it. He's single now, and plans to use that time to work seriously.

Here's our interview with them a few days ago, enjoy!

RABIYA MATEO Now Proud to be KAPUSO

Photo byStephen Capuchino and Rabiya Mateo

Rabiya Mateo just confirmed that she is now a full pledged Kapuso. She signed with GMA Network and you must be wondering , why she chose to be here. Well, we got to talk to her yesterday and yes, she's raring to tell you that she's already appearing in shows, particularly Book 2 of "Agimat ng Agila" together with almost twin vixen  actress Sanya Lopez.

Rabiya shared during the presscon a few things she learned during her shoots. She had a really different perspective in reading and learning scripts. She wants to also work with Bea Alonzo in the future, which would be good since she's also in the same network now. She told us that they started off meeting Ms. Anette Gozon during a dinner and talked about her being in GMA. She had to be careful since back then she was still in a contract with Miss Universe Philippines. She also shared how she admires Alden Richards especially in the movie Hello, Love, Goodbye and maybe Dingdong Dantes if the opportunity arrives. She also shares, they promised her that she will be honed to be an actress, they understood that she's new to the industry... it was something she was looking forward to says the sassy Ilongga. 

Currently, she's very happy with her change of career. She learned to also filter out things on social media, to also be a little thick skinned because at the end of the day, she wants to only listen to people that matters most.

Here's the rest of our interview with her:

 

Can't wait to see how she's going to appear in GMA shows from hereon, they've got a lot of plans for her and maybe, just maybe, GMA will make her dream of working with GMA's prized leading men come true. She's a pro at answering questions, I love her already!