Trusted for a Reason: URATEX's 17th Most Trusted Brand Award and 57 Years of Excellence
Saturday, April 05, 2025
VICE GANDA, ALYSSA VALDEZ, Noli De Castro, Atom Araullo Among Recognized at Reader’s Digest Trusted Brands Awards
Monday, March 25, 2024
Every year, Readers Digest Philippines has been tapping an independent survey agency where Filipinos get to vote the best of the best trusted products, services and personalities. Contrary to talks, they need not to be a subscriber of Readers Digest to vote for their favorites since they started this and yes, they are the ones who commission every year. Several of these brands, people, actually have been recognized for several years.
The methodology, the way they do the surveys are still the same. In the Philippines, the sample size is around 2000, but have 8000 individuals overall for the Asia Pacific market to do this in different regions. Being in this list just means you're trusted by Filipinos, and it is indeed important to a lot of people especially for those who look for quality, and the best in the different industries. The celebrities who got the awards this year include Former Vice President Noli De Castro, good looking broadcaster Atom Araullo, Volleyball Phenom Alyssa Valdez and the Unkabogable Vice Ganda.
Here's the complete list of awardees this 2024!
Most Trusted News Presenter is Former Vice President Noli De Castro
Most Trusted Presenter for News and Current Affairs is Atom Araullo
Most Trusted Sports Personality is Alyzza Valdez
Most Trusted Variety Talkshow Host is Vice Ganda
Platinum Awards
Bank went to BDO
Credit Card also went to BDO
Drugstore/Pharmacy is Mercury Drug
Health and Beauty Retail Store went to Watsons
Life Insurance went to Sun Life
Mattresses - URATEX
Milktea - Macao Imperial Tea
Pen - Pilot
Travel Insurance - AXA
TV Network - GMA Network
Gold Awards
Travel Insurance - Pacific Cross
Air Conditioner - Carrier
Air Conditioner - Panasonic
Washing Machines - Panasonic
Vacuum Cleaners - Panasonic
Optical Shop - Ideal Vision
Airfreight - J&T Express
Refrigerators - Sharp
Washing Machines - Sharp
Washing Machines - Whirlpool
TV Network - ABSCBN
Cooking Oils - Baguio Oil
Drug Store/Pharmacy - Watsons
Investment Funds - BDO
Consumer Loans - BDO
Life Insurance - AIA
Health Insurance - AIA
Life Insurance - AXA
Health Insurance - AXA
Personal Computers (Desktop, Notebook, Tablet) - Acer
Natural Food Supplements - USANA
Plasticware - Orocan
Travel Insurance - BDO Insurance
Here's the acceptance speech done at the awards night, please, enjoy!
Cheers to all the winners, and I hope they do the Filipino public good as they put their trust on your brand's name all these years.
Reader’s Digest Outs Most Trusted Brands and Personalities Award for 2022
Saturday, April 23, 2022
The Garden Ballroom at the EDSA Shangri-La Hotel Manila was actually packed with executives and CEO's, representatives from different companies who were there to receive their awards. Entertainment was provided by world class singer Hannah Precillas from Sparkle GMA Artist Center. Present also on the occasion was Reader’s Digest Asia Pacific Advertising Sales Director Sheron White who gave welcome remarks and the awards for the brands that day.
Gold Awards went to these brands:
Air Conditioner – Carrier and Condura
Air Freight/Courier Service – J&T Express
Air Purifier – Sharp
Baby Store – Mothercare
Consumer Loan – BDO
Cooking Oil – Baguio Oil
Face Mask – CopperMask and Indoplas
Investment Fund Company – AIA and BDO
Life Insurance – AIA and Manulife
Milk Tea Shop (new category) – Macao Imperial Tea
Optical Shop/Store – Ideal Vision Center
Personal Computer – Acer
Plasticware – Orocan
TV Network – ABS-CBN
Washing Machine – Sharp and Whirlpool
They also announced the winner for Platinum Awards
Bank – BDO
Broadband/Fibre Internet Service – PLDT Home Fibr
Credit Card Issuing Bank – BDO
Life Insurance – Sun Life Philippines
Mattress – Uratex
Optical Shop/ Store – Executive Optical
Pen – Pilot
Pharmacy/ Drug Store – Mercury Drug
TV Network – GMA Network
Familiar names also were seen on the Most Trusted Personalities award.
Jessica Soho for Most Trusted TV News Presenter
Mike Enriquez for the Most Trusted Radio Presenter
Senator Manny Pacquiao wins Most Trusted Sportsperson
Vice Ganda also got the Most Trusted Entertainment/Variety Presenter
Vice Ganda, Jessica Soho, BDO, AIA Get Reader's Digest Most Trusted Brand Awards 2022
Sunday, April 10, 2022
The much awaited yearly event recognizing the best of the best in products and industries done by Reader’s Digest fans and readers just happened this weekend, and yes the results are finally out! I couldn’t agree more about who and what brands got into the list. And for sure, you know a lot from this list who’s ultimately - trusted by Filipinos.
The Personalities that Filipinos Trust the Most are:
Most Trusted Radio Presenter
Mike Enriquez
Most Trusted TV News Presenter
Jessica Soho
Most Trusted Entertainment/Variety Presenter
Vice Ganda
Most Trusted Sportsperson
Senator Manny Pacquiao
Reader’s Digest Platinum Awards are given to brands that are exceptional. Some of the brands in this category have won several times in the past, and yes, Filipinos still love them!
Banks: BDO (Banco de Oro Unibank Inc.)
Broadband/Fiber Internet Services: PLDT Home Fibr
Credit Card Issuing Banks: BDO (Banco de Oro Unibank Inc.)
Life Insurance: Sun Life
Mattress: Uratex
Optical Shops /Stores: Executive Optical
Pen: Pilot
Pharmacies/Drug Stores: Mercury Drug
TV Network: GMA
Then they proceeded giving the Reader's Digest Gold Awards. These go to outstanding brands who's done remarkable products and services according to consumers.
Air Conditioner: Carrier
Air Conditioner: Condura
Air Freight/Courier Service: J&T Express
Air Purifier: Sharp
Baby Store: Mothercare
Consumer Loan: BDO (Banco de Oro Unibank Inc.)
Cooking Oil: Baguio Oil
Face Mask: CopperMask
Face Mask: Indoplas
Investment Fund Company: AIA
Investment Fund Company: BDO (Banco de Oro Unibank Inc.)
Life Insurance: AIA
Life Insurance: Manulife
Milk Tea Shop: Macao Imperial Tea
Optical shop/store: Ideal Vision Center
Personal Computer: Acer
Plasticware: Orocan
TV Network: ABS-CBN
Washing Machine: Sharp
Washing Machine: Whirlpool
Here's an interview we did with Sheron White, Group Advertising and Retail Director for Asia Pacific and Maricarl Garcia the Advertising Sales Director of Reader's Digest Philippines. Certainly, these brands will enjoy the awards they received today and wear it proud on their packages. Congratulations to the winners and I hope they carry these badges and trophies proud after being recognized as the best in the industry.
*Raises glass* Cheers!
VICE GANDA is 2021 Reader’s Digest as Most Trusted Entertainment and Variety Presenter
Wednesday, August 11, 2021
Readers Digest has been doing this for 23 years. They've approached ordinary consumers like you and me and ask what particular products and services matter via research companies in the Philippines and elsewhere in the world.
Recently, they just recognized the unkabogable Vice Ganda as Reader’s Digest as Most Trusted Entertainment and Variety Presenter for the year 2021. This is her third award for the same category which she's gotten in three straight years. That's a feat in itself and Vice says "I am really thankful that you have recognized me doing my job, I feel it's my duty to make people happy. Trust is something that I hold a lot value for. It is earned, and is something that I treasure. It feels good to be able to let others experience goodness, and it should be shared."
Vice won this with thousands of Filipinos that participated in Readers Digest commissioned survey. With it, Vice is happy that she's still going to continue spreading happiness with her shows including several segments in "It's Showtime!", the repeat of her Gandemic: The VGtal Concert this coming August 13, and her upcoming concert in the US in October called VAX GANDA: A Dose of Laughter (details soon) under Star Media Entertainment. She's also happily celebrating her 3rd Anniversary with the love of her life Ion Perez on the same month.
She's continued to be blessed because she never hesitates to share what she has for others. I think that's a trait on why she's won in the first place.










































