Fun at SMART Hallyu Hangouts with Son Ye Jin

After the hit Korean television series Crash Landing On You, Son Ye Jin has definitely caught the attention of her Filipino fans. In the series, she falls in love with Hyun Bin's character Lee Jeonghyeok even if they were in other sides of the fence (North and South Korea). While that ended a couple years ago, Filipinos still adore them as the KDrama fever went on despite the pandemic. Smart knows how important connections are so they brought Son Ye Jin through Smart Hallyu Hangouts so some fans would be able to interact and talk to the artists online, ask them a few questions and feel the love all over again. 

It's like a fan meet of sorts, but when asked how she feels about the love she's getting from Filipinos, she says "Honestly, I didn't know how popular I am in the Philippines. People have been sending heartfelt messages, photos, tagging me in screen shots from the show. I'm so happy just knowing that. The Smart shoot took quite a long time because I had to not only work with a Korean crew, but a Philippine team as well which I found quite fascinating. I had to communicate with them over the internet and I'm so glad I got to do it with Smart Communications. I'm very happy that I got to work with them despite the odds. The pandemic had us all confined in our homes after shooting CLOY and we didn't really think much of it til it had really good viewership not only in Korea but elsewhere in the world. But these days, I've been doing my share of isolation at home just like everyone else. When I get good feedback from fans, I don't really get tired of it, I actually want to hear more! (she kids). These days, I spend a lot of time working out and walking my dog when I get the chance to go outside. Exercise makes me happy, it's actually good for my mental health. I would like to go to Boracay soon but I've been to the Philippines before with my family, I find pinoys so welcoming, innocent looking, everyone looked so happy when I was there."

Good thing is, Smart is going to treat us again to something good this coming July 31st as they feature no other than the Captain himself, Hyun Bin on the next Smart Hallyu Hangouts at around 6:30pm on Smart's social channels. Make sure you like their page if you want to be part of that!

Hyun Bin and Son Ye Jin in "Be Unstoppable with Smart 5G" Campaign

Looks like Smart Communications is making 5G more possible in the country by rolling out network projects left and right, plus having Korean superstars Hyun Bin and Son Ye Jin as their brand ambassadors too.

FVP Consumer Wireless of Smart Ms. Jane Basas says "This is another milestone in our country and we have featured Hyun Bin and Son Ye Jin plus the music of Ben&Ben in our ad released during Valentines day. We also have Smart Signature, and the success of our Crash Landing on You stars Asian superstars campaign and our offers have been brought out. We owe this to our subscribers who love them and the trust of our customers propelled us to make this into a reality. We will do our best to serve you better, to put a smile on your face. When we started our campaign initially with Hyun Bin, people clamored for more and wanted Son Ye Jin in the commercials. We decided to have them both and renew them too, we might see them soon as they owe us a visit to the Philippines and perhaps a live online event, we'll have to fix that in the next few weeks. Our objective is simple, it is our way how much we love subscribers, to tell you honestly it wasn't easy. To bring both of them together is really a lot of hard work, plus most loved band Ben&Ben to make original music for this campaign, INEVITABLE is our love song to our customers, the kind of hard work we do, it's our best, our best postpaid plans and best 5G network."

Corporate Marketing and Strategy for Smart Lloys Manaloto says "We promise a superior network, now we are the fastest as measured by Ookla and Open signal. Now you can stream videos seamlessly, no lags with 5G. It gives us a new platform, fiber like speeds on mobile has changed the way we connect. World class digital services is now on our fingertips and all these is because Smart ako!"

VP for Postpaid Mark Dimagiba says "We are constantly partnering with phone manufacturers in order enjoy 5G and plans now include unlimited call and texts among other services. We want to make the impossible possible. iPhone, Samsung, Huawei and Vivo already have launched 5G phones. 5G is part of our tech platform, part of our network, we have the nationwidest LTE already, but now with 5G we will have fiber like speeds on your mobile so you can get exceptional speeds with the new technology."

Ben&Ben says "We didn't really force anything with the creative song, what Smart wanted to achieve was in line with what we wanted to pull off as a band. It was just like, we flowed in the same direction and it's a beautiful partnership. After talking with Smart and over the holidays, I thought of the song and it was inspired by personal experiences in the past few months. I shared it with the band over the holidays and we got back, it was just good in its rawest form. It just happened. It tells the story of two contrasting feelings, one of mystery, one of certainty, and the music we made for it just highlighted it, it was just inevitable. We're really excited because Hyun Bin was going to be part of it and Son Ye Jin, it was super kilig for us because we thought of the couple too when we made it. The message is no matter how hard things are now, the good things are bound to happen, whether it's love life, career, family, finances, you'll really attain it when you keep it real, it's inevitable."

 

 

Hyun Bin and Son Ye Jin says in a video message "I'm very happy to see you in Smart's project, we have prepared something for you. Simple Smart ako!" then they showed us their bts for their latest commercial with Smart.

Now there's a lot to look forward to in the next few months, few years in fact. Aside from the Korean superstars, there will be lots of things to see in the 5G technology that they're rolling into the country. Wish I can get a plan with it soon!

HYUN BIN and SON YE JIN Star in Smart Ad

 

Valentines Day became even more special for fans of K Drama Kings and Queens Hyun Bin and Son Ye Jin. The two stars of Crash Landing On You topbills Smart Communications advertisement for their promotion of Smart's 5G connection where you can indeed get more with the fastest connection. 

 This was something that Smart executives hinted when they came out with the Hyun Bin ad a couple months back as they really didn't want him to be lonely. Today was a nice day to fulfill that.

As of this writing, the video has garnered half a million views in almost 24 hours, pretty strong showing. The power of 5G marks Smart's latest offering of the fastest upload and download speeds on mobile and as they roll out the technology to different parts of the country. Pretty soon, more 5G phones will come out and the connection will be ready for it.

Scenes from their show also were shown on the ad, and that might tie in on data packages they will offer with Netflix wherein that show is shown in the Philippines. The music on this particular ad was created for Smart by top Philippine band Ben&Ben. Go check out the YouTube video here and experience 5G with Hyun Bin and Son Ye Jin.

 

 I like the part where they said "Simple Smart Ako!". So, did you guys love them even more?

 

Son Ye Jin Behind The Scenes Released By Smart

A couple of days ago we got word that Korean actress Son Ye Jin has joined the Smart Communications Family. This was something heavily favored to happen after the Captain himself Hyun Bin did a commercial for them via the Smart Ako campaign a couple months ago. The line was, "We wouldn't want him to be lonely!" according to Smart executives that afternoon and now, that has officially come true with her involvement with Smart Signature.

We're so happy to share the #SmartYejin behind-the-scenes video with everyone! Here's what you've all been waiting for, #Smartees! #SmartSignature https://t.co/lxVb5r9d76 pic.twitter.com/GwtdXy1W4r

— SMART (@LiveSmart) August 11, 2020

With these new Smart Signature plans, you may bring home a limited edition scented candle hand picked by Son Ye Jin herself plus a chance to win a whopping Php 100,000 shopping spree credits on PayMaya when you choose to subscribe via the postpaid Smart Signature Plans. They also have Smart Signature Device Plans and get different GB data plans, Unli AnyNet Texts, Unli On-Net Calls (Smart, Sun, TNT) and AnyNet calls designed with your preference in mind. This would be so good for Messenger conversations, Waze so you wouldn't get lost, or Google for what you need it for.

Now that she's part of the Smart Family, expect a lot of things happening in the next few months, as it is rumored she's raring to go to Manila for a couple of events. Those travel restrictions are going to have to take a break in order for that to happen soon!

And awww.. she said "Mahal Ko Kayo!" 

SON YE JIN Endorses Smart

Smart in a private press conference recently unveiled their biggest surprise yet, it SeRiously was hidden from everyone but because Smart Signature is also releasing new plans to fit your lifestyle, they got Son Ye Jin of popular Crash Landing On You Korean drama to be their official endorser. Their Simple Smart Ako campaign already was a hit with Hyun Bin, this is another great announcement, what will happen with new Smart Signature offers? They promise to #MakeTheirMark. 

Son Ye Jin is a goal player, cheerful and laid back in real life. Simple in the outside, powerful in the inside, Smart says their partnership is made in heaven. The new TVC and digital ad will be coming out soon, and yes, she has a few Filipino lines which fans would find so adorable!

Daring to go beyond the regular, they explained the new plans will simplify things, but will release details of it in the coming days. Priority, full worry free experience, an elevated lifestyle. They just rolled out 5G services a few days ago, you can find their data connection in blazing speeds now, they will also begin to roll out more 5G facilities in more areas nationwide! 

Netflix, HBO Go, IWant, NBA and more will still be partnering with them. We listened to them via zoom and they told us their experience working with Son Ye Jin.

Jane Basas of Smar lt says “Two months ago when we started the campaign with Hyun Bin, we heard one question and said we didn’t want Hyun Bin to be lonely, we had to make the fans happy. It was in June when we got in touch with them, signed up on the second week, finalized things during the third and final weeks after that. She wanted to see if she could do all in English, we did it digitally via zoom to make sure it fits the story line. She was very warm, welcoming of us and took time to have a call with us and said she wanted to do it here. She wants to visit her fans here and she was very happy, wants to also visit Manila soon. She loved the campaign, she was a bad ass chick and two days after the shoot, we couldn’t keep it a secret because some fans picked it up. She was grateful and thankful, she knew Smart because of Hyun Bin and she’s very picky in endorsement deals, she would have loved to meet her fans. She was here 10 years ago in Palawan and can’t wait to come back. Her contract is a year, including a visit to the Philippines with three events. Hopefully things get better so this all could happen soon!”

Son Ye Jin says “I wanted to go to the Philippines and shoot and a lot of my fans sent me messages of support in social media. I am so happy to hear that, but won’t be able to because of travel restrictions. I am a character in front of the camera, a real person when I’m not. For those who are just starting, don’t be afraid of hardships, it makes you become near your goal! Fighting! I am so happy to be the newest endorser for Smart. Simple, Smart Ako!”

The network will also come up with offers with 5G phones as they adapt to a newer and faster connection. Meanwhile, enjoy the new commercials coming out today on Smart’s channels and on broadcast tv. 

It’s good, I’ve seen it!