Smart in a private press conference recently unveiled their biggest surprise yet, it SeRiously was hidden from everyone but because Smart Signature is also releasing new plans to fit your lifestyle, they got Son Ye Jin of popular Crash Landing On You Korean drama to be their official endorser. Their Simple Smart Ako campaign already was a hit with Hyun Bin, this is another great announcement, what will happen with new Smart Signature offers? They promise to #MakeTheirMark.
Son Ye Jin is a goal player, cheerful and laid back in real life. Simple in the outside, powerful in the inside, Smart says their partnership is made in heaven. The new TVC and digital ad will be coming out soon, and yes, she has a few Filipino lines which fans would find so adorable!
Daring to go beyond the regular, they explained the new plans will simplify things, but will release details of it in the coming days. Priority, full worry free experience, an elevated lifestyle. They just rolled out 5G services a few days ago, you can find their data connection in blazing speeds now, they will also begin to roll out more 5G facilities in more areas nationwide!
Netflix, HBO Go, IWant, NBA and more will still be partnering with them. We listened to them via zoom and they told us their experience working with Son Ye Jin.
Jane Basas of Smar lt says “Two months ago when we started the campaign with Hyun Bin, we heard one question and said we didn’t want Hyun Bin to be lonely, we had to make the fans happy. It was in June when we got in touch with them, signed up on the second week, finalized things during the third and final weeks after that. She wanted to see if she could do all in English, we did it digitally via zoom to make sure it fits the story line. She was very warm, welcoming of us and took time to have a call with us and said she wanted to do it here. She wants to visit her fans here and she was very happy, wants to also visit Manila soon. She loved the campaign, she was a bad ass chick and two days after the shoot, we couldn’t keep it a secret because some fans picked it up. She was grateful and thankful, she knew Smart because of Hyun Bin and she’s very picky in endorsement deals, she would have loved to meet her fans. She was here 10 years ago in Palawan and can’t wait to come back. Her contract is a year, including a visit to the Philippines with three events. Hopefully things get better so this all could happen soon!”
Son Ye Jin says “I wanted to go to the Philippines and shoot and a lot of my fans sent me messages of support in social media. I am so happy to hear that, but won’t be able to because of travel restrictions. I am a character in front of the camera, a real person when I’m not. For those who are just starting, don’t be afraid of hardships, it makes you become near your goal! Fighting! I am so happy to be the newest endorser for Smart. Simple, Smart Ako!”
The network will also come up with offers with 5G phones as they adapt to a newer and faster connection. Meanwhile, enjoy the new commercials coming out today on Smart’s channels and on broadcast tv.
It’s good, I’ve seen it!