AICE Philippines Launches "Milk and Eggs" Ice Cream

Tuesday, August 25, 2020

Filipinos love sweets, no contest on that. If you haven’t been living under a rock, you’ve probably seen, heard, and even tasted the newest cold treat player in town AICE Ice Cream. 

After being an official sponsor at the 2018 Asian Games, they’ve really expanded in the whole Southeast Asian region. I think my first encounter with this was in Jakarta, Indonesia. The company originated in Singapore and has been a great hit in Manila. In here, it really spread by word of mouth and I’ve seen family and friends enjoy it albeit it being a new brand. My personal favorite is the Sweet Corn Ice Cream, Watermelon and Crispy Choco. Their main thrust is VARIETY, they gave us choices in a pretty laid back market imho and their formula of being not too sweet and very affordable is working so much, I’ve seen people hoarding this in my neck of the woods.

Just recently, they launched a new flavor called Milk and Eggs. It’s a concoction very rich in Milk, Eggs and Honey. Now I thought I’ve seen it all, but during the event, we had a simultaneous tasting of the product happen. This stuff is made of dreams!

The Ice Cream is enveloped inside, once you bite into the thing, you’ll hear the thin chocolate coating crack, while the cream envelopes your palate with creamy milk and honey as base. Plus, there was a huge surprise inside, a Strawberry center which nobody really expected. All my favorite ice cream flavors in that form, how can I not love the new Milk and Honey flavor! The Milk and Honey Ice Cream only costs 20 pesos. It’s even better than some old ice cream brands I’ve had in the PH, there, I said it!

While we were enjoying our Milk and Honey, the told us a little about their current operations in the country. They have been quietly doing things on the sidelines, helping lots of entrepreneurs, their distributors earn a living. They are also employing Filipinos and plan to ultimately have local production happen sometime in the near future. Aside from that, they’ve gone to different communities to help as part of their CSR efforts. They are also being met with a lot of people who share their experience with AICE Ice Cream brand on social media and thank them personally as much as they can. 

Also, they got nutritionist Ms Joan Sumpio to help us understand the health benefits of protein rich foods. Ms. Sumpio says “I’m surprised they have products that are also healthy. There is no good and bad food, but there are bad eating habits. There are 22 micronutrients to meet in our diet daily; aside from the macro we need in food. The Filipino household diet only meet 31% energy requirements. The deficiency is huge hence the increase in ailments later on in life (osteoporosis). Milk intake should always be a priority til the age of 20, adequately, otherwise we would need to introduce other sources like shakes, smoothies, flavored milk, and plan meals that will be beneficial for our health. If we can’t have that, we can have eggs in moderation. It is a source of Vitamin B12 which reduces fatigue, have immunity and be a source of Vitamin D and A. Milk and Egg are good sources of protein, only 40% of Filipino households do not meet daily requirements. Milk and eggs are essential, it is good to have one whole egg a day, plus as much egg whites as you can because amino acids repair. This would be a good source of allowable intake of calories too.”

Later in the session, they introduced to us some of their celebrity influencers. They are actress Sharlene San Pedro, Volleyball Powerhouse Mika Reyes and actress soap princess Andrea Brillantes. Sharlene and Mika was ecstatic to be part of the growing brand and they’ve been having the time of their lives tasting the different flavors AICE Ice Cream  brought to Manila. 

I got to ask also about their plans to maybe have a sugar free/low sugar variety. They were happy to inform me that there will be a sugar free and low fat version of ice creams soon in the Philippines; they already have some of them available in Indonesia, so stay tuned!

Now head on and get your AICE Ice Cream fix in different outlets and stores nationwide! If you plan to be a distributor, their social channels are open and they can cater to you. I can’t do that, I might just end up eating them all in one sitting LOL! Milk & Eggs only cost 20 pesos and if you buy the pack of 5, they'll throw in a free mask to keep you safe.

Thank you AICE Philippines! Had so much fun that day!


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