Hyun Bin and Son Ye Jin in "Be Unstoppable with Smart 5G" Campaign

Monday, February 22, 2021

Looks like Smart Communications is making 5G more possible in the country by rolling out network projects left and right, plus having Korean superstars Hyun Bin and Son Ye Jin as their brand ambassadors too.

FVP Consumer Wireless of Smart Ms. Jane Basas says "This is another milestone in our country and we have featured Hyun Bin and Son Ye Jin plus the music of Ben&Ben in our ad released during Valentines day. We also have Smart Signature, and the success of our Crash Landing on You stars Asian superstars campaign and our offers have been brought out. We owe this to our subscribers who love them and the trust of our customers propelled us to make this into a reality. We will do our best to serve you better, to put a smile on your face. When we started our campaign initially with Hyun Bin, people clamored for more and wanted Son Ye Jin in the commercials. We decided to have them both and renew them too, we might see them soon as they owe us a visit to the Philippines and perhaps a live online event, we'll have to fix that in the next few weeks. Our objective is simple, it is our way how much we love subscribers, to tell you honestly it wasn't easy. To bring both of them together is really a lot of hard work, plus most loved band Ben&Ben to make original music for this campaign, INEVITABLE is our love song to our customers, the kind of hard work we do, it's our best, our best postpaid plans and best 5G network."

Corporate Marketing and Strategy for Smart Lloys Manaloto says "We promise a superior network, now we are the fastest as measured by Ookla and Open signal. Now you can stream videos seamlessly, no lags with 5G. It gives us a new platform, fiber like speeds on mobile has changed the way we connect. World class digital services is now on our fingertips and all these is because Smart ako!"

VP for Postpaid Mark Dimagiba says "We are constantly partnering with phone manufacturers in order enjoy 5G and plans now include unlimited call and texts among other services. We want to make the impossible possible. iPhone, Samsung, Huawei and Vivo already have launched 5G phones. 5G is part of our tech platform, part of our network, we have the nationwidest LTE already, but now with 5G we will have fiber like speeds on your mobile so you can get exceptional speeds with the new technology."

Ben&Ben says "We didn't really force anything with the creative song, what Smart wanted to achieve was in line with what we wanted to pull off as a band. It was just like, we flowed in the same direction and it's a beautiful partnership. After talking with Smart and over the holidays, I thought of the song and it was inspired by personal experiences in the past few months. I shared it with the band over the holidays and we got back, it was just good in its rawest form. It just happened. It tells the story of two contrasting feelings, one of mystery, one of certainty, and the music we made for it just highlighted it, it was just inevitable. We're really excited because Hyun Bin was going to be part of it and Son Ye Jin, it was super kilig for us because we thought of the couple too when we made it. The message is no matter how hard things are now, the good things are bound to happen, whether it's love life, career, family, finances, you'll really attain it when you keep it real, it's inevitable."



Hyun Bin and Son Ye Jin says in a video message "I'm very happy to see you in Smart's project, we have prepared something for you. Simple Smart ako!" then they showed us their bts for their latest commercial with Smart.

Now there's a lot to look forward to in the next few months, few years in fact. Aside from the Korean superstars, there will be lots of things to see in the 5G technology that they're rolling into the country. Wish I can get a plan with it soon!


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