Campaign Calls for Responsible G@ming

With the unending thirst for all things exciting, the folks from DigiP|us Interactive and Bing0P|us Foundation just recently launched "Pust@ de Peligro". It's a responsible gaming campaign aimed to promote mindful choices when it comes to this community and entertainment platform. 

The campaign starts with three short films which was previewed to the public today, January 23rd at Gateway Mall Cinemas.

This is coined from the term "Petsa de Peligro" when budget seems low right before salary comes in. This time, it is when there are risks involved and you would want to only do it safe, and not put everything out because it's supposed to be just for fun. 

Eusebio Tanco said "We mark a defining moment for the community, to safeguard joy that g@ming brings. The short films we will see today would shed light where our choices matter most. We partner with mental health and financial experts, to make mindful game decisions. It's just a subset of the financial literacy program that we should have, it's a small piece, you need to safeguard your earnings for your daily needs. The decision to save and spend it. A lot of people use it for consumption, for investment, and how it equates to the savings you make. Without investment, there would be no growth. There should always be returns, everyone should know about it. We owe Pagcor for sharing this vision, a community driven approach of responsible gaming to ensure it remains fun and safe. We hope you put the Pust@ de Peligro message far and wide!"

Putting an entertainment fund is essential, should always bring joy not stress. It should always be through prevention, education, intervention so they could be aware, and do it responsibly. Do pause. Set limits and get the right support from friends and family. This will be included in the app, from controls of daily time limits, and things that could help with it.

Teresita Cambe Castillo, Armand Bengco went on stage and talked about it. This is part of the programs they do nationwide. It's a continuous effort for their financial literacy advocacy.

Ms. Teresita said we are a bit late in executing this because of the huge growth, this is somehow a public health issue too. The campaign should have available self care options, to remind people about something reliable. Problems stem when bills don't get paid, if they isolate, dysfunctional behavior, it is stressful. They are doing a great job in doing this."

Sir Armand says "Public and private efforts would cover a broader market. All stakeholders including the company should be in sync because we want to protect players in elements that go with it. This is a reality, and we hope instead of just playing, present a big picture on what would happen. It is entertainment, not a way to manage your finances, one of the things you do that is regulated. This is not an investment, whether you win or not, it should only be for qualified adults."

Ms. Celeste Jovenir and Ms. Angela Winickie added how they are doing this for the first time and how excited they are about how this will now be out in the public. Hope this will resonate not just for their users, but also for the environment they have, to hopefully be less toxic and exist for the long haul. They also said responsible gaming is everyone's responsibility. They want to educate and protect, to multiply the good. This will be shown in YouTube and their social platforms, including mass advertising. Even before they have invested inside the platform, the next step is to empower them while they are doing it on the KYC and a dedicated tab.

The short films were really fun to watch! You should definitely watch it on their channels.

foodpanda gets Nod at 2022 Marketing Excellence Awards

Looks like another laurel got placed in foodpanda's head as it just copped the Silver Award at the 2022 Marketing Excellence Awards. This is for their efforts on the recent campaign called #Cravingfor Emoji Engine which they ran on the Twitter platform last year. 

This was through the handy work of Entravision MediaDonuts (a partner agency) and is considered as one of three grand winners. This is under the Social Media Marketing category. foodpanda's Head of Integrated Marketing Communications Ms. Lorelei Olalia says "There are lots of food related talk on Twitter and it has helped foodpanda to reach our intended market." Entravision MediaDonuts being the ad arm of Twitter in the country provided needed awareness and engagement through their #OnlyOnTwitter format which gave foodpanda users the ability to get vouchers and see tons of partner restaurants they have on the app. This has also given them positive brand sentiments which is part of foodpanda's goal to build strong  relationships. 

Guilherme de Moura Porto the Director for growth of foodpanda Philippines thanks Entravision MediaDonuts Philippines and Marketing Interactive for the recognition and is optimistic that their partnership with Entravision MediaDonuts will bear more fruit in the coming years.

Congratulations foodpanda! This is indeed well deserved!

HYUN BIN: What You Should Know About Smart’s Campaign

Here is first hand information about Smart's Hyun Bin campaign talked about a few minutes ago  with Smart's executives. We had an announcement livestream just for the media.

Mr. Al Panlilio says "The new tagline #SimpleSmartAko is their promise to have technology available for every Filipino. To keep customers lives as simple as possible. During this time, we saw an opportunity and it allowed us to see the possibilities. We were fortunate we did it on the 12th. It happened on a zoom meeting. We talked to him. He was nice and very down to earth, we thanked him for endorsing the product. He learned tagalog, it was fun for the people there on the ground.

Ms. Jane Basas added "We asked ourselves "What is Smart in the lives of our clients?" Making it simple for our customers, we realized we are important for peoples lives. The GigaLife, expand our offers and digital services while keeping it as simple as possible. Entertainment, KDrama. We knew there was a huge following, I was a fan. A lot of us were, it would have been crazy for us not to do it. The feedback has been quite phenomenal. It is a one year engagement, he will be with is for the next few months. He will be making our customers happy during trying times. I planned to do this and physically tried to be there, but this hit us too. We just had to get it done and we did it all online with his management and crew."

Lloyd Manaloto who leads marketing says "We talked to the team in the other country. It was simple and easy, we monitored it remotely and did it in a tight deadline. They didn’t have a fuzz, very professional, all in one day, imagine doing that complex ad in that timeframe. His team and Hyun Bin were all so nice!"

Mon Isberto says “I have been hounded by people when he is coming to the Philippines, it is not definite because of the situation but it is definitely coming. I will be hiding when it happens. We will certainly announce it.”

New Giga Promos

They are lining up a few more promos in the next few weeks. GigaVideo, you can watch movies and subscribe to Viu. Still, customer centric, use it to serve their passion and it will be their driver to move forward. The PLDT group is talking to partners like Microsoft, enterprise, all mobile wireless solutions to create ecosystems for students and teachers under the new normal for e-learning. To find ways to make it easier. Smart recognize how to provide them support and connectivity to make it easier for everyone. They are also working with DepEd with schools in the next few months, to build with private sectors and the government to make it happen. To empower educators. They knew Bench was also getting his services, they got lucky too with the timing.

Hyun Bin merchandise will be soon available with Smart!

They also are currently investigating the leaks online. Captain Ri according to them will just be the start, they said he will be lonely if he will be the only one so some Korean stars might appear soon. They are finalizing plans of doing Hyun Bin Merchandise so you can bring him home if you apply new subscriptions and do business with Smart Business centers. The campaign should have been started in June but things happened so they got to release early. He is so excited to come and wants to be here once flight restrictions are lifted. They see passions of customers and might have plans designed specifically for watching videos soon other than GigaVideo.

Hyun Bin was simple, he wanted to do a practice run. It was a breeze doing voice over requests, some of his jackets, all signed, they might give that away soon for fans.

So stay tuned for more!

 

PENSHOPPE Launches #iamdifferent Campaign

Have you ever been bullied? I have, a lot of times actually. I am glad to have joined several campaigns that have tackled this difficult problem that people have been through all these years. It makes me realize that it's a also a cycle, admittedly I have also bullied some of my friends, and I know it's not right. As much as I can, I try not to do that anymore because it's wrong on so many levels. I'm glad Penshoppe is doing it too.

You see my crazy hair? The weird clothes I wear? The shoes that I use? I love them all, but I'm sure a significant part of society won't consider that normal, up to their standards, but if you think about it I am the personification of this particular campaign because #iamdifferent. Being different doesn't mean people have the right to abuse you, use you, or tell you bad things because it's not right. That difference should be celebrated, because it's something good, it's individuality, it's taking a gamble with non conformity. It's cool, it's fashion forward, and no one should put you down because of it.

Together with the iconic men and women that are endorsing Penshoppe like Lucky Blue Smith, Sandara Park, Cameron Dallas, Kaia Gerber, Bella Hadid, Mario Maurer, and local stars Tanner Mata and Hashtag Ronnie Alonte, this night was something they wanted to happen because they were excited about this cause according to Jeff Bascon, Penshoppe's Fashion Director. It's very current, it's still happening and they will put a stop to it by funding a grassroots program module that would teach kids acceptance, against bullying via the organization Teach For The Philippines. 

All you have to do now is support the movement by purchasing limited edition shirts included in the #iamdifferent collection. Each shirt has a unique serial number and is supported by models, artists, individuals from around the world who believe in the cause. I'd like to take this bit to thank PENSHOPPE for including me in this campaign. I would really love bullying to end, and I know this is just the start. 

If you want to support the cause, please visit your nearest Penshoppe branch and purchase these lovely shirts made of really good material, with specially hand crafted tags just for the cause. Congratulations Penshoppe!

Tim Horton's Starts Warm Wishes Today!

It looks like Tim Horton's is starting to understand that Christmas season in the Philippines starts when the BER months come in. Just today, they just launched three new Coffee drinks to usher in their Warm Wishes campaign. Aside from that they also had us try a new donut holiday flavor which you will see in a bit.

They'll be sprucing up the stores as well because they want you to feel right at HOME. Those red and white Christmas decors would fit in here nicely and I'm sure you're gonna have that fuzzy feeling while having their cup of joes.

The three new flavors are Merry Berry Choco Chill (my personal favorite), Merry Berry Hot Chocolate (which is equally good), Rudolph Red Velvet Latte (if you want a stronger brew) plus their regulars which they serve all year!

You won't be leaving the store hungry either because for lunch they've got humongous BAGELS which I find so good and filling too. 

Plus don't leave without having their Christmas Log Donut. I already felt full after eating one for my cheat day. It was a bit sweet, had tangy strawberry streaks and a tougher donut dough than usual. One piece would be enough for one person, but really who's stopping you!

They have this in Uptown Mall in BGC but there's some other branch in SM North I think so you should find them there too! :) 

KUMAGCOW

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McJim Goes Global: The Montreal Shoot

I couldn't believe my eyes seeing Filipino leather brand McJim being immortalized in shots made and done in Montreal, Canada. It's the largest municipality in Quebec Province which is home to a mix of communities of French Canadians, Brits, Asians and natives. The achitecture is a mix of gothic, bohemian, modern, industrial and even pop. They have 4 seasons and gets to extremes during summer and winter. They also got it's name from Mount Royal which sits nearby. It's population is around 6 Million and was the center of commerce up until the 70's wherein Toronto had surpassed them. Their style is primarily urban, yet very classic, very stylish and is dictated mostly by the climate, but they never forget to be fashionable all year round and this is where McJim comes in the picture. 

These were done by Models LCP, a North American based male modeling agency. With a location like the cobblestone streets of Old Montreal, it just looked so good on photos.

McJim specializes in quality classic leather, as it now stands, their wallets just looked phenomenal on these guys even if they are caucasians. Proving to most that classics can never go wrong no matter what place in the world you may be.

I owned one of these man bags and with a good suit, you'll be definitely turning heads in formal or office locations. 

Messenger bags on a light day if you want to carry around a laptop and a few files. You can work in style and go out on a date in the evenings, it looks good on you any time of the day.

I prefer long wallets like these especially because I have a lot of cards to keep. Now you can have them in one place with your money neatly placed inside. You don't have to be too rough around the edges.

A staple for every man, a good belt. Don't pull those pants each time you walk and just make your look extra snappy. It's going to make your assets stand out too at the back, ladies love that.

For business, casual, work and play, McJim can always fit your wardrobe. Make these leather items an essential part of your everyday wear and you won't get wrong. Thanks to photographer Nick Merzetti who shoots Toronto Fashion Week for immortalizing these photos. It looks so genuinely stylish and classy. Congratulations McJim!

KUMAGCOW

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GMA Network's "Believe In The Magic of Christmas" Campaign

Had a nice evening with GMA's brightest stars, a few blogger friends and kapuso brigade people over at GMA Network's Believe in the Magic of Christmas Campaign Video launch. When they say magical, they mean it's the first locally produced, first in the country, 3D Animated Christmas campaign that starts Monday November 7 during the airing of 24 Oras, GMA's primetime news program. Their thrust is to air several heartwarming and magical stories so Filipino viewers here and around the globe would be able to believe in the magic of Christmas.

There will be three parts to the story of Magical Crayons, sending the message of getting wishes granted in the eyes of a child. They are doing this fresh from the win of "Alamat" (legend) which just won Best of Festival during the US International Film and Video Festival (USIFVF). The Christmas story project is the brainchild of GMA's Program Support Department under FVP Regie Bautista, AVP Dino Garcia, AVP Hasmin Marable, ACD BJ Camaya, PM Catherine Co, Writer Nicole Castillo, Juan Javier, Reybert Ramos, Laqy Laqueo, and done by GMA's Post Prod FVP Edward Achacoso, VP and Head of Operations Paul Ticzon, and SM for Video Graphics April Canasa - Angeles. The theme songs for this year's Christmas campaign will also be sung by Julie Anne San Jose. The other stories will come out soon so if you have watched the first one, stay tuned for the others on GMA Network. There will also be promotions done kn GMA network's social media properties so make sure you follow them there too!

I can't wait to see what the other stories would be!

KUMAGCOW.COM

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Guam Upfront: The Best of Guam 2016

We were at the #GUAMUPFRONT Media Day to see what Guam Visitors Board has been doing these past few days. I think they just recently participated in the PTAA event in SMX in Manila and represented their country quite beautifully. This isn't the first time they've been here and today they're talking about what the best Guam has to offer this 2016. Guam is a US Territory, you need to apply for a US Visa the regular way. It's near the Philippines and we've only got a two hour difference. There's also 30-35% of Filipinos there so you won't really get homesick at all. It's a multicultural place, Chamorros are locals and they're very proud of their culture.

"It's where America's day begin. We're opening a 27 Million dollar museum at the center of Guam together with the Pacific island games that's happening in the middle of the year. We're also promoting shopping and it's convenient to travel there in 3 1/2 hours through United, you can go to your hotel and swim by walking there. There's no traffic, we have a new campaign video launched in July telling how we're Guamazing!" says Nathan Denight the General Manager of Guam Visitors Bureau.

Guam has lots of things lined up this year, the tours such as Jungle Rules Adventure Tours, 12th Festival of the Pacific Arts in May which the olympics of culture and tradition in the pacific islands which happens only once every 4 years. Neighboring islands will converge there and showcase the reigion's artscape done in a few days courtesy of Guam Visitors Bureau. 

Outrigger Resorts was also there. They got us a personal invitation to any of their 54 properties. The one in Guam Outriggger Premier Resort is in Tumon Bay. They've got the whole shopping district, shops in the actual groud floor plus the beach at the back. They are hospitality and local culture, and have about 600 rooms. They have signature restaurants that serve local and international cuisine. They also have live local bands playing nightly plus Ohana Beach Club on the beach side when you need to. You can have receptions, weddings, take care of the kids, plus spectacular sunsets in Outrigger Guam Beach Resort. We saw photos and videos, it looked so good from I was sitting. 

Pacific Star Resorts shared some photos and had us drool about a lot of things that even the local Chamorros don't know about. When after all that, it was just right in front of their doorstep. 

United Airlines also flies there 13 times a week. If you're up to it, you can get that visa and book on these hotels, fly out the weekend and come back the next week. It's comfy with United.

I wish I could go there, someday I will. 

KUMAGCOW

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