SM WOMAN for Philippine Fashion Week

Shining, glistening, she proudly surfaces... the SM WOMAN in the halls of SMX Convention Center for Philippine Fashion Week Holiday 2014. This is another brand carried on The SM Store to cater to women who want luxurious clothing at the fraction of a cost. Style wise, I have seen the collection exude femininity without sacrificing quality - a feat which every Filipina dreams of. This is their answer to your clamor. Your happiness starts with a little loveliness.

And that of course is what we saw at the preview a few hours before the show. This wouldn't be possible without these ladies.

The SM Woman collection was interpreted in sections; the new age Filipina can now wear something for Fashion, Career, Casual, Evening and Resort. Impressed and attracted on these pieces that follow Fall/Winter shades - but it's all a mix and a bit more structural, floral, pastel, basic, graphic and soft yet flowy dresses. They've got it all! Which reminds me, didn't they say "We've got it all for you!"?

Now, I wouldn't want to flood you guys with photos so I'll spare you the drama and just put it in one video slide show. It's got pretty good music too. Enjoy!

The difference is, it's lighter in construction, brighter and bolder in colors, prints are more modern, designs are elegant and classy... but... it's very affordable. You wouldn't think they'd be pricing them 799 to a little less over a thousand bucks. Unbelievable!

I'd like to commend SM Woman for opening the show with gorgeous Jasmine Maierhofer. Her gorgeous face was something talked of angels, people were at awe when the SM WOMAN sign was raised to start the show. Aside from that, your resort wear was a fresh addition. Something that I used to see in latin shows looks so perfect in our tropics. Like a glove. The bright prints and more modern construction of coats and cute capes was adored by the ladies I sat with that evening. That says a lot

For more information about their stores:

SM Woman

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http://www.smsupermalls.com

Antony Morato: Italian Men's Fashion Done "Bello, Piacente" Right!

Italian fashion has been proven its worth in this industry and the Philippines has yet to have a taste of what it's like in Milan and other cities of this wonderful country. The impeccable tailoring, the known look and fit on their clothes have been a trademark for what men's fashion has been gearing for as far as aesthetics are concerned. Believe me, I've always wanted clothes from that part of the world and it was just perfect that I got invited by world renowned Antony Morato in their recent fashion show at the posh HYVE Fort Bonifacio. Get ready for these HOT HOT items available now in the Philippines, let's take a look shall we?

The event was hosted by renowned VJ, Model and Actress Joey Mead. She was teasing everyone and says if it's HOT in Manila, it's going to be HOTTER that evening. I wonder why. 

Then the fashion show started: 

First impression: Easy plaid shirts, jeans and jackets are a staple. Classy everyday wear that is modern and sophisticated. I know some men like me who would love this.

Non conforming low jeans are a must in European fashion. I should learn to do this more often. I love the denim jackets too.

His color scheme is impeccably smart. He stayed with blues, grays, blacks and all manly for this collection. I wonder what he's got under his sleeve.

BENCH Go See Schedule Released!

This just in from the good people of Bench. It looks like the biggest fashion show is going to happen very soon and they are holding go sees for the best men and women qualified to walk the runway late this year. You probably have seen Bench underwear and jeans shows from the past and its the ONLY one of its kind. Slots are limited and if you see yourself doing this, this is your chance to shine!

If you've got the body, 18yo and above then show them what you've got on July 22, Sunday, at the Edsa Shangrila Hotel, Isla Ballroom for this awesome go see. Registration will start at 11:00 AM, so if you think you, your family member or your friends are qualified please tell them about this. They'll get the chance to walk with the country's best models and BENCH endorsers too!

What are you waiting for? Make sure you'll be there ayt?!

Freeway, Ensembles, Solo MidYear Sale!

It's a midyear sale you should never miss! Freeway, Ensembles and Solo just got so deranged they're chopping off 30-70% off the original price on their items. Imagine the National Artists shirts, blouses and must have items on Freeway are included too. For great investment clothing I suggest you check out Ensembles. For the guys who love casuals, Solo should be on your list. 

Why do we have to argue? It started yesterday already! Don't read this, just go to their stores and hoard some stuff! You deserve your money's worth, after all you worked hard for it!

Remember, this will run from July 1 until August 5, 2012!

For more information


Visit their website

www.freeway.net.ph
www.ensembles.com.ph
www.solo.com.ph

BUM Summer Collection : DARE TO EVOLVE!

Let's check out what BUM has in store for their summer collection and see how it will fare with the brands that earlier released their lines. You guys know I loved what they had previously (re: Goth, Cosplay) and to put it in a nutshell it was really EVOLVING. I might have failed to actually catch the photo shoot but I got first dibs on the prints. They obviously love me =) now let's do the next best thing and give you a rundown of Summer collection they aptly call "DARE TO EVOLVE".

Empress Schuck

Empress Schuck has been carrying the brand since time in memorial. In this bit, she carries recognizable style which BUM has been known for which is the consanguinity to the black and white palette. They obviously toned down a bit on the emoness and ventured into a more subtle feminine version of it. It looks fierce yet pretty if you ask me.

Her lifestyle calls for something that her job entails and that would include activities such as dancing, acting and everything else in between. You know how unpredictable it is in showbiz, and if you can't catch up with what you do your wardrobe will surely suffer too. Good thing the material is light and even if you layer them like this it wouldn't hamper you from doing the things you wanna do. Match it with short shorts and it's a POWERFUL number to follow. Plus, the fact that you don't have to stop being FEMININE. See?! =)

Dino Imperial

Good looking (like me LOL), cool, calm, collected and unpredictable... Dino Guevarra exudes confidence like no other. It's no wonder he's getting all the attention he needs when he endorses a product. True enough the sales of the men's line says a lot with this and I'm not surprised. They have been doing so good interpreting the lifestyle BUM wants their patrons to have. The summer line boasts of light easy to wear materials. The major change is the appreciation of color. It looks like we're seeing more things other than black and white. Some shirt prints also have paisley, aztec, animal patterns on them which was not really present in their previous releases. This is a welcome change by any standard... truly BUM is EVOLVING.

This would also mean a huge change in the way BUM enthusiasts look at their wardrobe. The evolution would mark the same attitude and lifestyle that the design wants to happen. It's about time!

Make sure you have those other shirts and pieces to mix and match with these new ones because as far as I know even if its black and white it'll still work. That's probably also one of the goals of this new designs, that it will still work with the existing things people own. I love the turquoise and reds that's happening here. Pretty good to see in a pretty boy eh?! =)

Bea Binene

I got shot in my ear with the throng of fans that screamed when she went out the stage in the last fashion show BUM held at the SM Mall of Asia Atrium and it was all about this girl Bea Binene. I honestly haven't watched any of her shows but it seems that this sweetheart has a lot of promise. BUM sees that and what awesome time to dress up this summer with their Dare to Evolve line.

Just look at those prints at her. Some sort of ethnic - Mexican vibe going on and some on a toned down shirt. Just imagine how you could use these pieces on a night out in town or maybe layered with your favorite dress/top it on great hugging jeans. It's gonna look good in all the right places because things like these are not hard to work with. It flatters women. You should definitely get one of these in your closet.

If you want to have what she's having and get the same mood you wouldn't be disappointed getting BUM this summer. It might have changed quite a mile but if you think about it, they made each of these pieces to complement what you already have. Bea can work it right? It's not impossible so YOU can do it too!

Introducing DANIEL PADILLA

BUM is excited to have one of the greatest TEEN HEARTTHROB signed up on their brand and that is the one and only Daniel Padilla. Son of famed Rommel Padilla and Karla Estrada... Daniel is indeed making waves for himself. I'm not surprised that he got signed up with BUM because of all the right reasons. The brand now has color, vibrant and active. Just like Daniel the line is easy to wear, mix and match... any boy would love to have this in their possession. It has enormous amount of potential like him. When he wears stuff like these a lot of other guys would wear it the same way. I've seen this getup before and if this is what SUMMER will be for BUM it's going to sell. It's pretty awesome!

Like Daniel is with BUM, it looks like a brighter day with this brand. The summer collection definitely embodies the EVOLUTION they have been trying to inculcate in their designs and graphic prints. Now that followers of the brand have CHOICES, change is no longer too far from the horizon. Congratulations on a well executed collection BUM! Welcome also to Daniel Padilla your brands newest endorser!

I'm sure you'll have a heck of a lot of GOOD TIMES with BUM! LOL!

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For more information about their latest collection

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B.U.M.

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http://www.bumequipment.com.ph/

/* Photo credits to BUM PR