Smile 360 Dental Clinic Holds SMILE360CON 2025

Renowned chain of dental clinics Smile 360 just held SMILE360CON 2025 at the F1 Hotel in Bonifacio Global City. This is an annual event for their corp, patrons and partners to celebrate their milestones every year. They've had very humble beginnings, from a quaint 20 square meter space, they now have a lot of branches in Metro Manila and nearby provinces. This is also the opportune time to introduce new brand ambassadors, folks who would want to put their message across because they want to do it quite differently.

Ms. Janna Miniella Gonzales the CEO of Smile 360 Dental Clinic says "All of our ambassadors and influencers are in one room, it's so nice to see that. We are celebrating a milestone, thank you to the press and new endorsers who you'll all see later. We believe that we need to cater to diverse kinds of clients, the dental care needs of Filipinos varies. The purpose of Smile360con is to get a range of influencers and celebrities that 

people an relate to. We have Tiktokers, veterans from film and TV, actors and actresses that could set examples, and let people know that we can do complex cases. Our company wants to elevate dental care in the country while making sure it remains affordable. We are very careful about our messaging and we want to tap the right market with the right brand ambassador. The goal is to bring affordable dental care that remains accessible for Filipinos."

Here's more of our talk with her earlier:

True to what Ms. Janna says, she has signed several artists like international actress Mercedes Cabral, veteran actor Mr. Rey PJ Abellana, the super cute Xia Vigor (whom we were quite surprised with because she's already a lady!), the folks from Star Image particularly Mr. David Bhowie aka Hungry Boss, viral gigil kid Carlo Mendoza, the very entertaining Vince Apostol aka Kapitan VJ plus the super famous "You Do Note Girl" MAJO who was such a spirited dancer! To date, they have over 20 clinics nationwide and the variety was evidently done to make sure there's representation so folks could see themselves with these individuals as they start their journey with SMILE 360 Dental Clinic. 

@kumagcow "Majo" is a nickname for Marjorry Lingat, also known as the "You Do Note" girl who gained popularity for her videos and is now building an online presence as an influencer. She was first known for her viral "You Do Note" video when she was 9 years old. #tiktokshowbizreporter #tiktoktainmentph #tiktoktainment ♬ original sound - John Bueno

 One thing I'd love to tell you is that when we talked to their resident Doctor/Dentist and partner Franchesca De Castro is that they don't really just do procedures like clockwork. They get to know their patients, show them the pros and cons, even treat them like family which for me is a huge plus. If you would like to try and see how they take pride with their work, visit their social channels or visit any of their clinics in Metro Manila. Another thing they announced is that they're planning to expand to United Arab Emirates (Dubai) as they see a huge demand for their services there too, especially for overseas Filipino workers.

 Congratulations Smile 360 Dental Clinic! Can't wait to visit soon! 

 

Sweet Guys Get AXE Scents Too

You know those graffiti signs in Makati lately? That probably was a sign of sweet things to come because AXE just came out with 2 new scents, Black Vanilla and Cherry Spritz. 

 

 And why not, men after all are sweet right? It's this side that's relatively been repressed, with no reason, not to keep machismo in check, it's 2025 and that way of thinking needs to change.

These new scents are under AXE Fine Fragrance Collection, something that they've been working on in the past year. Using essential oils, they've managed to do this one with the goal of getting over 72 hours of fragrance and deo work, you'll be impressed how it lasts on a normal day.

Black Vanilla is sweet, a little herby and juicy. I like sandalwood, and it seems to have it in there, so I love it. It also got notes of mandarin, banana, lavender, sage, basil, cocoa, vanilla too. Cherry Spritz is a little different. It's got a mix of cherries, red apple, notes of jasmine, amber, nutty praline, something sweet and lasts more than usual.

The murals by the way were made by artists Jappy Agoncillo and AC Bautista who does murals. I like how they connected to Filipino humor, the statements certainly felt personal. It welcomes the new side of men like it should, and does it fare well? Of course! AXE always delivers.

Have You Seen Those New AXE Scents?

Looks like there are new fragrances in the counter, and yes, it's our dependable brand AXE.

These days, folks don't just have one scent on and have them layered. It's that personalization that makes it appealing.

From brand to artists, they have their own way of producing these. Though most of the time, it'll cost an arm and a leg because of royalties.

A great scent certainly can take you places, it also makes you exude confidence, to also feel good in different times of the day. The new scents are Blue Lavender, Emerald Sage, Aqua Bergamot. Bergamot is fruity and spice, Lavender is quite relaxing, grassy and floral, while Sage is warm and earthy. 

Those designer scents may cost a lot, but AXE presents these new scents so you have options especially if you are using them for everyday fare. Make sure to check them out in Watsons and leading beauty and grooming counters nationwide. I bet it'll be hoarded by guys and gals because from the looks of it (and smell), it feels quite promising!

Homegrown Pimple Patch That's Got Personality - MATCHY PATCHY

Ever had that moment when you prepare so much for an event and when it's just about to happen, you wake up with a huge pimple on your face? I've had that happen to me several times, and I think what I'm about to tell you is good news.

There exists MATCHY PATCHY, it is the first of its kind pimple patch in the Philippine market, which was launched at the Mix Tape Halloween Party at Imajin Arts and Music in Marikina today. This all in one pimple patch gives you all day protection, absorbs oil, and is very kind to your skin. This can patch up problematic areas and see visible results in about 6-8 hours. It dries it out, simple, but it's something more than that.

Although there are some pimple patches in the market, this is quite different because it comes in different designs and become a tool for expressing yourself. This is also formulated and made in Korea, but it's conceptualized and fully owned by Filipinas. They have always been keen on releasing it to different markets, not just local, but international. Using high quality ingredients, Matchy Patchy will be your best bet to rid yourself of that troublesome pimple fast. They use hydrocolloid, tea tree oil and designed it fun for any occasion.

The shapes I loved come in hearts, diamonds, flowers, stars, scallops, x signs, tears, octagon, and more! They also come in different colors, textures, so you can choose what you feel on that particular day. This is something I'd love to have during my teens or those fun events when they show up unannounced. I bet this would be good for those who are experiencing sudden breakouts due to hormonal things that men or women go through.

Film Director Gayle Oblea their Chief Marketing Officer says "This has less competition and it's not a thing yet in the Philippines. You don't see them much in stores and we want to make it aesthetic especially the young folks to try it now. They love glitters, things that look fun, and emphasize what it is and what it solves. We are partnering too with bands, so gig goers can use it too. It only costs Php 149 so even students can afford it. We are planning to get a celebrity and band endorsers soon, to showcase how this encompasses gender or skin types."

It also costs Php 159 for the stars as it costs a bit more to produce, they will also be having a Christmas themed pimple patches too on December 1st, so watch out for that.

Make sure you use clean hands to apply it on your skin, of course, it's fun, it works and lessens your worries. Go get them in their official TikTok Shop, or their official website. This is also FDA approved. They plan to expand to skin care shops and boutiques around the metro, and later on, the world!

 

Here's more from the event!

There are plans to go around the Philippines through concerts and events. They will be giving out samples, so you can test it out. I've personally used several last night and it stuck quite nicely. They also have tested it swimming, and it never got washed out. The patches last for a year so no worries about it expiring. 

Matchy Patchy presents a very good premise, and since it works, I hope it becomes as regular as toothpaste soon.

WATSONS Launch #AllMensSale on Father's Day

If you still haven't bought a gift for your DAD this Father's Day, why not just get him a care package from the shelves of Watson's!

Men's Grooming Essentials are currently on sale (upto 50 percent off) and why not, it's a treat from our friends at Watson's!

The Nivea Men Bright Anti Oil Facial Wash, the Irish Spring Moisture Blast Face and Body Wash, the Gatsby Natural Bleach and color, Gatsby Shaving Gel, Irish Spring Deodorant Soap, Old Spice Captain Shower Gel Body Wash, Palmolive Men Anti Dandruff Shampoo, Bigen Men Black Color, Glide Disposable Razors are all on sale and quite affordable, so you don't need to spend a lot during this day to get him something he could use. This is part of their #AllMenSale efforts, but only for today! 

When you also purchase 2000 pesos worth of products, you also get the chance to win tickets to MPL Season 14 courtesy of Liquid ECHO who are also Watson's brand ambassadors. But only for today!

Daddies (literally and figuratively) can wait at the Watsons HIMtayan Lounge while ladies shop!

There's a lot more on the shelves and other specials inside the store, go to Watson's today and see what you can get for the man in your life. I enjoyed shopping for ME too. :)

KIM CHIU For LifeStrong Hairfix and a Good Cause

Lovely Kim Chiu seems to be on a roll as her career comes into new heights with the recent movie entitled "Always". It's a Korean film adaptation which she has done with real life partner Xian Lim, sort of a comeback piece for KIMXI fans worldwide.

Aside from that, she's the face of Lifestrong Hairfix together with Ms. World PH 2021 Tracy Maureen Perez and current Miss Hispanoamericano PH 2022 Queen Ingrid Santamaria. They were flanked by several influencers from the beauty niche and shared their experience in making Lifestrong Hairfix the perfect solution to wavy and straight hair. Kim knows she had to make sure whenever she's out of her house, she still had to look good out in public. Kim also took part in the recognition of European Hair Factory and our very own Philippine General Hospital as the brand is also supporting cancer patients who are undergoing therapy through hair donations for cancer patients that the brand is also sternly supporting to this day.

Kim says "I've been witness to the goodness of Lifestrong and Ms. Margaret Lee. Her wish to have great hair for all was a noble cause and knowing how hair is needed by cancer patients, I'm glad they are helping a worthy cause so they too could bring back their self confidence. I'm very happy how this brings hope to those who are going through chemotherapy and treatments."

Congratulations Kim and here's to more good endorsements in the future!

ZEINAB HARAKE Endorses Beautéderm Oral Care Line

After recently garnering a whopping 13 Million subscribers on YouTube, and having a total of 50 Million followers on social media platforms, your favorite girl ZEINAB HARAKE is taking another feather on her hat as the newest endorser of Beautéderm Corporation's Oral Care Line. This includes Koreisu Whitening Toothpaste, Koreisu Family Toothpaste, Etre Claire Mouth Wash and Etre Claire Mouth Spray.

 

Beautéderm  CEO and President Ms. Rei Anicoche Tan says "I remember asking my team of who would be able to do this as I've got celebrities in the Beautéderm brand. She's different as she's an influencer and the task is to communicate the message of our oral care line to an even wider audience. I needed someone young and thought of getting her, I was impressed that in a single live video, they already garnered thousands of views. When I watched her, she's super natural, she's not fake and just do it as a task (because we all know they sometimes are). There really is a clamor for her, a lot of people have asked for her so we did it. Zeinab represents the youth, the Gen Z's, and she is the perfect fit for the brand."

Zeinab says "I am so happy that I get to be one of the babies of Ms. Rei Tan. I've seen how she takes care of the people who endorse Beautéderm and this is such an honor. I promise that I will take care of the trust they've given me and I love you! I'm pretty new in the industry, I make videos, I never imagined that my followers would grow this much, for all the work we do I am happy to be part of Beautéderm." 

She adds "I told Mama Rei my crushes, I love Marian Rivera, she's always been my peg. I would love to be with her and the others who are also part of Beautéderm. I got a little shy when Piolo Pascaul commented on one of my posts and said my signature line "ARAT NA!". I also would like to do events with Dingdong Dantes if possible, because only Beautéderm has made it possible with their endorsers. There's no network wars here."

Here's a portion of the press conference a few days ago

Zeinab Harake will also be appearing in the launch of BEAUTéDERM Ayala Mall Cloverleaf (Sunday 3PM) and will be appearing with Jelai Andres, Ruru Madrid, Bianca Umali, JC Santos and Boobay. There will also be a meet and greet session if you meet the required purchase. So if you're raring to see them in the flesh, the time is now! 

Congratulations to Beautéderm and Ms. Rei Tan. Also to ZEINAB HARAKE for conquering odds and now is reaping the fruits of her labor. She's a very nice lady who deserves the best things in life because she's worked hard for it.

Men Should Take Skincare Seriously

Staying indoors these past few years must have been giving everyone an urge to go out in the sun for rest and recreation. Thing is, it's not just vitamin D that you're getting when exposed to the sun. There's Ultraviolet Rays that can cause skin aging, eye damage, sun burns, even skin cancer on worst cases. In the Philippines, there's a macho notion that skincare are for sissies, but once people age and become a prune, it suddenly becomes a huge issue (when it's too late).

Skin care is essential. It doesn't take a genius to know that men have thicker, oilier skin and needs the same attention as women do (or maybe even more). When I started doing grooming sessions, I had three rules to follow. That's to moisturize, moisturize, moisturize. I slowly discovered other things that would benefit my skin and over the years and started to test with other products. I've learned to use those that are good for my skin type, which I'm sure not a lot of guys have time to do. Grooming and skincare retailers like Doppkit takes the guesswork out of the equation. 

 

Burt Chua, Kenneth Toh and Richmond Chong of Doppkit

Founders Burt Chua, Kenneth Toh and Richmond Chong experienced how difficult it was to get good products and information about skincare in the Philippines. They curated these especially for the busy man to make sure there's something that would take care of the face, products to help for shaving procedures, hair, clean and nourish the body and even fragrances so you stay smelling good all day.

 

The Salt & Stone Sunscreen Lotion has SPF 30. It's not too oily and disappears after a few seconds of application. You don't get that weird ghost look when lathered on skin and get the protection you need from the harmful rays of the sun. It doesn't have a strong scent which is good in my books because I'm a bit sensitive when it comes to some fragrances, and this is au naturelle.

This one is Triumph & Disaster's Ritual Face Cleanser. It's a bit on a watery gel side and smells a bit minty. Safe for use daily, I'd recommend you wash your face with it in the morning before you go out for an event or work. You'll feel fresh without it drying your skin, something that some harsh soaps do. Make sure you rinse thoroughly to make sure you don't have residue on the side of the nose because that has become a problem area for some.

The Groomed Man Co.'s Smooth Operator Face Moisturiser. This is a bit thick for my liking and I'd be more fond of water based ones than this. The weather in Manila is a bit too humid, and this might be a bit too much oily skin. Although it left a matte finish, it was a bit on the sticky side. If you are on the mixed or oily skin type, I wouldn't recommend this. If you have dry skin, this would be apt for that.

The Anthony Facial Scrub was something pretty new to me. With scrubs usually containing something abrasive, this tops the fancy ones as it contains Bora Bora White Sand. It helps remove dead skin cells by exfoliating when you rub it gently on your skin. It smells citrusy, reminds me of oranges and apricots but it has Aloe Vera, Algae and Chamomile. It wasn't floral at all, which is good in my books. It's a bit sweet too, I would recommend this to be used at night when you have to clean up before you sleep.

If I'd have something to hoard from their store, it would be the Salt & Stone Deodorant Naturel. I love the combination of Eucalyptus and Cedar wood. It doesn't sting, very low profile, but so manly smelling. It's woodsy, gives you a boost of morale and confidence that you can take on anything when you're out going to work or for a date.

I've seen the difference of doing it earlier and not when lines, wrinkles, dark spots are already there before we take action. You need a good regimen, and it starts by choosing products that get you the results you need. 

Remember, clean up, moisturize, protect your skin. Get them from doppkit.co as it doesn't take a genius to do it.

Keep Your Skin Healthy with Rosy Peel Plus

The weather is crazy these days you wouldn't know how to handle it especially when it's hot like an oven at noon and then super rainy like hell hath no fury after an hour. The heat, the cold, it's definitely not going to be kind on the skin especially if you're not taking care of it inside and out.

From sunscreen, toners, moisturizers, creams and just about anything external you can put in, you all feel the love and care it gives when you do have time to take care of it. But how do you make sure it lasts?

For those who don't know, there's Rosy Peel Plus that just came out of the market. It's a herbal beauty supplement that's got antioxidants, vitamin C, folic acid and collagen to make sure you get enough nutrition for your body too. While make-up works wonders, wouldn't it be a good investment to take care of the base first? If you're starting on a clean and clear skin, imagine the things you can do to further enhance it right?

 

This is also all natural, so you're going to get the stuff you need inside out. Best of all, it's easy to get them in Shopee, Lazada, Zalora and Zilingo. It's also available in Mercury Drug stores nationwide! You can get them here for starters! https://shope.ee/99kkhBBE9Y

Environmental Efforts Frutition Liquid Hand Soap from Destileria Limtuaco & Co. Inc

World class and oldest distillery in the Philippines Destileria Limtuaco & Co. Inc (established 1852) has been producing Paradise Mango Rum Liqueur since 2002. It's one of the first things they did in order to produce alcoholic beverages that are 100% Filipino made.  Through further research and innovation, they started doing Manille Liqueur de Calamansi in 2014, then Dalandan a few years after. These have been all locally produced and is part of their enduring corporate passion to help farming communities in the country. Farmers also profit more by dealing with the company directly.

They have also done waste management efforts and get byproducts of oil from calamansi and dalandan skin. There is also pulp, seeds and rinds. They thought of making these into other things, ground it up, and make it into an active ingredient for soaps they call SI ANTI BACTERIAL HAND SOAP. I've seen it and used it in my home today, and by any standards, this looks and feels phenomenal... Destileria Limtuaco & Co. Inc has a gem in their hands!

They produced this hand soap with whitening and antiseptic properties, something that you wouldn't see in the Philippine market or the rest of the world. That right there is produced from innovations in the byproduct of Manille Liqueurs and Destileria Limtuaco & Co. Inc continues to do a lot of research in order to have less carbon footprint, less wastage in operations. I'm impressed with what they have thought of and imagine the impact this could do with the environment and the thousands that could benefit in generating jobs by selling them. I hope they could device a way to do that especially for those who have no access to work these days because of the pandemic.

Congratulations Ms. Olivia Limpe-Aw, this is impressive!

GLAIZA DE CASTRO for Endless Beauty by HBS

It was a nice afternoon of re-connecting as our first salvo of live entertainment press conference meant we're meeting the ever talented Glaiza De Castro. It's been a year of milestones for the Kapuso actress and by no means is she shortchanged in shows, programs, and just recently, endorsements. She is now the face of Endless Beauty by HBS.

It's a company produces top quality skin care products for the most common skin issues. Thing is, they've kept most of their products affordable all these years and it's relatively easy to get hold of them as they've devised to employ a lot of people as distributors and sellers here and in other countries.

We met Ms. Jamie Prado and her daughter during the press conference. They had very humble beginnings coming from money borrowed from her husband (Php 1,500) which she used to purchase soaps back in the day. She learned the ropes and constantly expanded her network. She had the trust of a lot of people because of the products she sold, then began thinking of working with other professionals to put up her own brand. That's where "Endless Beauty by HBS" came about and used it to better the lives of other people. Thing is, it's easy to become part of their movement. You may inquire through their official Facebook page over at https://www.facebook.com/hbsbeauty and show your intentions to be a distributor too. They have different price points where you can start, and it ain't that much to have your own business. Best of all,  a lot of people love their products already and are only sold through their members. It's also the reason why they have no physical stores because instead of them earning much of it, they prefer their resellers, distributors and dealers to have that opportunity.

Their current best seller is the Bleaching Soap Advanced. There are tons of other products in their line but suggest you know why it's effective. 

Glaiza De Castro was quite happy that she got to represent the brand because the owner Ms Jamie Prado has always regarded her as a very powerful actress, one that can do lead roles, villain roles and become so amazing with it. This is the trait the owner says that convinced her how Glaiza perfectly represents them, they are VERSATILE. They want you to try the product and see how it works on you.

Here's our interview with Glaiza and Ms. Jamie Prado a few days ago

Glaiza also shared her recent trip to the UK and Ireland with her fiancee David Rainey. She also told us about her new shows, new projects, her plans in music and a few details about the wedding and how she met David's parents. They live in the north western part of Ireland and is a very tight nit family, Glaiza really appreciated how she was loved by them and offered  to be her family when she's there. 

Hope you love our updates about Glaiza De Castro! Congratulations dear, you're going to get that dream wedding I'm sure! I'm really happy for you!

Lifebuoy and Philippine Red Cross Push for 4 Point Hygiene Agenda

Even before this arrived in the mail, I must say, I've grown an affinity to the soap brand trusted by families around the world, that's Lifebuoy. As various businesses are going back to normal, I'm sure people are raring to go outside but of course, we shouldn't forget how to protect ourselves from an unseen enemy. The government offices and doctors recommend hand washing, cleaning and disinfecting, which the good folks at Lifebuoy have done quite well doing during these very difficult years.

Honestly, I know there are tons of soaps out there that actually have the same features, but the way they make Lifebuoy these days, just smells amazingly good. Last year, they campaigned for proper handwashing.. that really helped a lot of individuals who struggle and ask themselves if its enough. Filipinos want something easy, something that really works. Lifebuoy has Aciv Silver+ technology that helps fight 99.0% of germs.

They want to help even more this year so together with the Philippine Red Cross, they're pushing for a 4 point hygiene plan so you could be empowered especially the youth. They call it #4TheFuture, and it's easy to follow!

1. Wear that mask. It has proven to lessen the spread of the virus, and even if government restrictions has eased, please be kind, protect yourselves, your loved ones, and other people.

2. Practice social distancing. You may be innocently just buying grocery, lining up in a government agency, or riding public transportation. No matter where it ease, the distance makes it hard to spread the virus so again, be kind.

3. Get that jab. It has been proven that vaccines work. It also has lessen deadly effects of the virus so be a responsible citizen and get that vaccine.

4. Wash your hands and do it regularly. The easiest way to get rid of the virus is quite simple, and we have to do it regularly. There are a lot of things we can get in surfaces and if you're prone to touching your face often, that's not going to be safe. Make sure you do!

Now it ain't impossible to be a Lifebuoy Ambassador, they have a program for it. Just sign up at https://bit.ly/LifebuoyAmbassador and tell other people about Do The Lifebuoy #4TheFuture 4 point hygiene agenda. Tell them about it in any way you like, not just in social media. You can also get Lifebuoy in leading supermarkets, groceries, even online in Shopee and Lazada. You may see information about this in their Facebook page so just search for Lifebuoy Philippines, it's all there! They've got lots of products like body wash, alcohol, and of course, soaps and liquid soap for handwashing. Been loving it so far, you will too!