Pascual Laboratories Inc. Wins First QUILL

Remember the Pascual Lab 75th Anniversary that I wrote about months ago? Well, that campaign won an Excellence Award from the IABC Quill body who's on their 19th year. The organization identifies exceptional campaigns of companies and PR firms and for Pascaul Laboratories Inc., it's a milestone to be chosen among 849 entries.

I wasn't surprised because they did it with stakeholders like us (the common us that is), management, messaging and innovations was clear right from the start. Everybody felt that #PascaulLove they tried to send consumers highlighting their products and services and dedicated it to all Filipinos even at the height of the pandemic. We've seen them do a concert with their endorsers Bea Alonzo, Heart Evangelista, Alice Dixson, Solenn Heussaff, Ben & Ben and other performers in an online event. They also made known new products like Poten Cee +Zinc Advance, ProBio7 Kids, WellGreens Organics (that I personally use now) and other innovations til today. They also shared their CSR efforts through SEED: SOwing to Empower, Educate and Develop, wherein they partnered with World Vision and benefited children from communities and sponsor their education. Aside from that, they also worked with Doc Willie Ong on MEDTalks to shed light on COVID-19 concerns and how to get help during that time.

I'd like to congratulate Pascual Laboratories Inc. for their first Quill and hope this isn't the last. They're very good people.

Cheers!

CIARA SOTTO Gets Signed with Villar Owned AMBS2's ALLTV

Former teen star, spirited singer, exceptional dancer, noontime show host and showbiz royalty Ciara Sotto just got signed with new TV network ALLTV. This is under Advanced Media Broadcast System operating the Channel 2 frequency owned by the Villar Group.

She's part of the throng of artists signed last September 8th at the Mella Hotel in Las Pinas City. The event was witnessed and attended by current AMBS President Ms. Maribeth Tolentino, AMBS Chief Financial Officer Maryknoll Tolentino and AMBS General Counsel Atty. TJ Mendoza. Recent personalities who joined AMBS include Willie Revillame, Toni Gonzaga, Paul Soriano and Anthony Taberna.

Ciara says "I'm happy to join the line of talents of AMBS. I'm quite excited to work with you, and surely will do my best. I promise I'll be very easy to work with and grateful to get the chance to work with you all."

Aside from Ciara joiing AMBS, they also have partnerships with CNN Philippines. This will enhance not just the entertainment content that ALLTV aims to provide, but also their news and current affairs/public service programs in the near future. They are starting off with News Night which will air on pre primetime slots.

ALLTV will air on Channel 2 on Planet Cable and free TV. They will also broadcast through Channel 16 on digital boxes, Channel 35 on Cignal and local cable. Ciara will surely be flexing her hosting skills and we're going to see her in future shows on the new channel.

BEAUTY GONZALEZ Hailed As New Face of Beautéderm's BeautéHaus

It was such a great morning to see Beauty being taken cared of some of the best in the industry. Her acting prowess is unquestionable and after a string of hit shows, Beauty Gonzalez isn't about to put the gloves off as she was just named as the femme ambassador for Beautéderm's new skin center, BeautéHaus.

 

It was established in 2016, a pet project of Beautederm CEO and President Rei Tan. BeautéHaus was first established in Angeles City in Pampanga. It was something she wanted to try, something she planned to do outside successful Beautéderm. If it didn't become a hit, she was willing to just have it for friends, family and herself since she also love treatments, but the rest as they say is history.

Today,  BeautéHaus stands as one of the most successful dermatology and aesthetic centers in Pampanga and nearby provinces. They've been sought after with services like Beautédrip, Snow White Laser, CO2 Renew Laser, Exilift and Ultherapy. Recently, they also have invested in the latest top of the line machines and equipment to make sure the center stays on top of their game benefiting hundreds of individuals who need procedures, help done.

 

Beauty Gonzalez just exudes confidence, when she entered the room, she definitely has that aura that makes anyone feel her presence, and doesn't mind to talk about things that helped her through tough times, things that could help her maintain her looks especially in a very meticulous film and TV industry. She has done Exislim, a non invasive sculpting and slimming machine which you can walk off from after procedure. She also lauded Doctors in the clinic who advised her to use botox in some areas, to maintain natural looking skin, and not to over do it.

Beauty says "I am really grateful about being part of the BeautéHaus family. I've seen how Mommy Rei has taken good care of several of my celebrity friends, of people who want to make themselves be extra confident and beautiful. I'm not getting any younger and I need all the help I can get with BeautéHaus and my goal to age gracefully!"

 Here's the press conference on video, enjoy!

Ms. Rei Anicoche Tan talked about this endorsement and says "She was vouched by other celebrities that were already part of the Beautéderm family, one thing they reiterated was how Beauty was very kind. BeautéHaus is one of the most successful businesses under the Beautéderm Group of Companies, we are still surprised on how a lot of people went to our clinic. Now it is one of the most trusted in Angeles City in Pampanga. And in our new phase, Beauty Gonzalez is the new face. She embodies what BeautéHaus stands for, to love yourself is loving the people who matter the most. With so much pride, I am happy that Beauty Gonzalez Crisologo is now part of the BeautéHaus family!"

There are plans of expansion in the next few months/years so if you can't make the trip to Angeles City in Pampanga, Manila and nearby provinces will be next as divulged in the press conference. Thank you so much Ms. Rei for having us in this momentous occasion, congratulations to BeautéHaus and the Beautéderm Group of Companies. Choosing Beauty Gonzalez was certainly a no brainer!

ZEINAB HARAKE Endorses Beautéderm Oral Care Line

After recently garnering a whopping 13 Million subscribers on YouTube, and having a total of 50 Million followers on social media platforms, your favorite girl ZEINAB HARAKE is taking another feather on her hat as the newest endorser of Beautéderm Corporation's Oral Care Line. This includes Koreisu Whitening Toothpaste, Koreisu Family Toothpaste, Etre Claire Mouth Wash and Etre Claire Mouth Spray.

 

Beautéderm  CEO and President Ms. Rei Anicoche Tan says "I remember asking my team of who would be able to do this as I've got celebrities in the Beautéderm brand. She's different as she's an influencer and the task is to communicate the message of our oral care line to an even wider audience. I needed someone young and thought of getting her, I was impressed that in a single live video, they already garnered thousands of views. When I watched her, she's super natural, she's not fake and just do it as a task (because we all know they sometimes are). There really is a clamor for her, a lot of people have asked for her so we did it. Zeinab represents the youth, the Gen Z's, and she is the perfect fit for the brand."

Zeinab says "I am so happy that I get to be one of the babies of Ms. Rei Tan. I've seen how she takes care of the people who endorse Beautéderm and this is such an honor. I promise that I will take care of the trust they've given me and I love you! I'm pretty new in the industry, I make videos, I never imagined that my followers would grow this much, for all the work we do I am happy to be part of Beautéderm." 

She adds "I told Mama Rei my crushes, I love Marian Rivera, she's always been my peg. I would love to be with her and the others who are also part of Beautéderm. I got a little shy when Piolo Pascaul commented on one of my posts and said my signature line "ARAT NA!". I also would like to do events with Dingdong Dantes if possible, because only Beautéderm has made it possible with their endorsers. There's no network wars here."

Here's a portion of the press conference a few days ago

Zeinab Harake will also be appearing in the launch of BEAUTéDERM Ayala Mall Cloverleaf (Sunday 3PM) and will be appearing with Jelai Andres, Ruru Madrid, Bianca Umali, JC Santos and Boobay. There will also be a meet and greet session if you meet the required purchase. So if you're raring to see them in the flesh, the time is now! 

Congratulations to Beautéderm and Ms. Rei Tan. Also to ZEINAB HARAKE for conquering odds and now is reaping the fruits of her labor. She's a very nice lady who deserves the best things in life because she's worked hard for it.