Pascual Laboratories Inc. Wins First QUILL

Tuesday, September 13, 2022

Remember the Pascual Lab 75th Anniversary that I wrote about months ago? Well, that campaign won an Excellence Award from the IABC Quill body who's on their 19th year. The organization identifies exceptional campaigns of companies and PR firms and for Pascaul Laboratories Inc., it's a milestone to be chosen among 849 entries.

I wasn't surprised because they did it with stakeholders like us (the common us that is), management, messaging and innovations was clear right from the start. Everybody felt that #PascaulLove they tried to send consumers highlighting their products and services and dedicated it to all Filipinos even at the height of the pandemic. We've seen them do a concert with their endorsers Bea Alonzo, Heart Evangelista, Alice Dixson, Solenn Heussaff, Ben & Ben and other performers in an online event. They also made known new products like Poten Cee +Zinc Advance, ProBio7 Kids, WellGreens Organics (that I personally use now) and other innovations til today. They also shared their CSR efforts through SEED: SOwing to Empower, Educate and Develop, wherein they partnered with World Vision and benefited children from communities and sponsor their education. Aside from that, they also worked with Doc Willie Ong on MEDTalks to shed light on COVID-19 concerns and how to get help during that time.

I'd like to congratulate Pascual Laboratories Inc. for their first Quill and hope this isn't the last. They're very good people.



No comments: