Villar's Advanced Media Broadcasting System who now holds Channel 2's frequency has made significant moves this month. September 1st marks the day of two Sorianos joining the network's lineup of stars. Host, singer and actress Toni Gonzaga and her husband Director Paul Soriano formalized their ties with the new channel.
The event was witnessed by AMBS President Maribeth Tolentino, Manuel Paolo Villar of Prime Asset Ventures together with other celebrity guests at Mella Hotel in Las Piñas City. Villar says "We are reiterating our commitment to elevate TV viewing for pinoys starting with quality programs and even more exciting TV shows bringing entertainment to Filipino homes."
Ms. Tolentino added "We are ready to give our viewers worthy shows to look forward to. We are ecstatic about our plans with Toni Gonzaga and Paul Soriano." This includes a more in depth talk show which they say Toni will be hosting (probably much like Toni Talks which she does on YT but done on TV).
This is the Villar Group's foray into the broadcast industry. They have other businesses in housing, retail and utilities. They also have signed Willie Revillame who's doing Wowowin in the same station. This is just the tip of the iceberg, stand by for more information about talent acquisitions in the next few weeks. Heard they will also be calling it ALL TV as seen on some Wowowin socials as of publishing.