Celebrating 10 years of Vibrant Colors are the folks from Hairfix and its mother corp Lifestrong Marketing Incorporated. They had us on the edge of our seats about the things they planned to do on this historic day, choosing to do it in SM Grand Central in Caloocan City with gorgeous Miss Universe Philippines Rabiya Mateo and the one and only Ultimate Heartthrob Piolo Pascual
The good men and women of Hairfix came with offers blazing, taking along several products to irresistible sales, which all are treats for consumers in the North, including a meet and greet session with both celebrities right at the center of SM's Beauty section. Things got real packed quite quick as news of their appearance spread by word of mouth. Everybody then was in a celebratory mood and they started festivities with a real good program showcasing ways to take care of hair, and bringing needed color to it. Here's our video coverage of that afternoon:
Rabiya shared tips on how to use Hairfix products to make sure they achieve that polished beauty queen look. Then they called Piolo Pascual who started serenading everyone with some of the sweetest OPM songs and the standards, then reaching with the other hand with bouquet of flowers for the delight of ladies there.
The event was also witnessed by Lifestrong Marketing Inc. head honchos CEO Lance Lee and COO Ms. Margaret Lee. They reiterated their passion to come out with more products and colors that would redefine hair care for Filipinos for years to come.
Congratulations to Hairfix! Here's wishing you all the success to continue with the innovative ways you take care of not just hair, but grooming, health and confidence of your customers in the Philippines and beyond!
It's been a while since I've gone to one of my favorite cities in Central Luzon, Angeles City in Pampanga. It's fun out there, very progressive, and consequently, home to the mecca of all things beautiful, the BEAUTéDERM Headquarters.
With one day of planning, a rush to get there, we came prepared to talk to the Philippines Ultimate Heartthrob, Piolo Pascual. This isn't the first time that I've seen him, but I couldn't usually ask him questions in events. This time though, the mood was easy, fun, light, intimate, but ultra good. He was welcomed by equally iconic BEAUTéDERM CEO, Founder and Chairwoman Ms. Rhea Tan. She says "You know, we have a lot of endorsers, but usually, it takes a lot of marketing personnel to manage what we plan for. At this stage, we have some products that we haven't promoted yet, but are actually doing good... because people trust the brand and BEAUTéDERM products. Having Piolo Pascual for 5 years gives me a happy feeling, and know we are doing something right. His loyalty, really touches my heart. He's the type of endorser that we didn't have any issues since day 1 in deliverables. He also makes his friends, his co-workers, even his son Inigo experience our products, and that, says a lot. He supports the brand and really uses the products. This goes the same with Sam, Piolo and their management Cornerstone."
Piolo Pascual, celebrates 5 years with BEAUTéDERM
She adds "I am proud of the quality of our products. Even if I'm low profile, we have grown tremendously in recent years. I want BEAUTéDERM to be known, not me. Sometimes people see me and tell me "BEAUTéDERM right?" and not my name. I'd rather have our brand be recalled like that. Piolo really helped get our message across, and I'm so confident about our products. This I think is our difference compared to others, because we really try it first before we release it to the market. Our FDA certifications says it all. Our presence in all leading malls too, because not all brands are there. Now before they even do a layout, our brand is being thought of and included. By the grace of God, we now have over 55 branches and celebrating our 15th Anniversary."
The gorgeous CEO Ms. Rei Tan and Ultimate Heartthrob Piolo Pascual
Here's a few scenes from the meet and greet sessions he went to:
Piolo obliged us with an interview and says "It makes me so proud to be part of BEAUTéDERM and am now celebrating 5 years with them. It's a company that changes lives, and so happy that she (Ms. Rei Tan) chose me. In BEAUTéDERM, I feel the sense of family. It always grows, it keeps on growing. It feels so good that I also get to grow with them, and our relationship goes beyond work."
He adds "What I like about BEAUTéDERM is that they have so many products to choose from. These include essentials that once people know is from BEAUTéDERM, they already trust it. Like for starters, I like the Etre Clair Mouthwash and Mouth Spray, something that is always in my bag. It makes me feel confident whenever I go out. It's very useful. I take care of myself by also sleeping a lot because I invest so much in my health so I could work hard. I always want to be in tip top shape. When I have roles that need to be more physical, I am always ready. Aging is something that I embrace. As a guy, it's hard to accept the inevitable. I don't celebrate lines, I celebrate life, my journey and experience. When I look at myself in the mirror I see my own history. I am happy about how I have evolved, hopefully, gracefully."
Here's what happened to our small talk on video, please enjoy!
Congratulations to the hard working men and women behind the brand, I've met a few of them during the event and saw their genuine care. I guess they are the secret to the success they are enjoying. 15 years isn't a joke, and Piolo Pascual is also celebrating with them. They also showed us a few things they have in the pipeline, and by the looks of it, they are bound to grow even more in the coming years because BEAUTéDERM not only changed their company, they are changing lives. That's certainly a brand that's worth supporting. Again, congratulations!
The first line I heard from the speakers in this event, they said "Knowing is not equal to experience"; so in Sun Life's recent campaign they introduced to us not just financial advice, but lessons in this advocacy and planning.
Targeting Gen Z means dealing with people who have more than usual knowledge about investing in insurance and mutual funds. Sun Life is a pioneer in both fronts, and even in more certain times, Sun Life wants to simplify, more relatable through a game. They call it PLAY FOR LIFE.
Piolo, Sarah, and Matteo played the boardgame versions as well... Matteo won their round!
Sun Fit and Well for Donny Pangilinan - one that can cover health mishaps and hospitalization. They also are into preventive wellness, critical illness benefits, and specific cancer booster benefits. This also includes special bonuses and dividend earnings if you prefer to also invest done in a limited payment period. It is also affordable.
Sun Smarter Life Classic for the Guidicellis - because having double coverage is possible. Aside from the life insurance, you can do it double the face amount. It protects you from accidents, disability and illnesses. You can also use this as a fund in case of emergencies.
Sun Legacy for Piolo Pascual - This one is a protection and savings plan. Since Piolo knows how to save, this has lifetime insurance coverage up until the age of 100. This also has cash benefits, access to money when you need it, and short payment options if you want to pay for it easy.
They also launched the "Play for Life" Game which can be done in life sized versions, board games or online versions. They plant to do these at Mall tours on July 27-28 in SM Sta Rosa, SM Lanang on Aug 24-25 and more tba. This certainly makes talk and understanding the things about Sun Life more fun. Actually, I tried the board game version versus other press and bloggers, and won in the end!
Now it's your turn to play! Check out playforlife.sunlife.com.ph today!
Aktor.ph the League of Filipino Actors and several groups just set a nomination for the Star for All Seasons Ms. Vilma Santos Recto, for the order of National Artist for Film and Broadcasting. In the event, educational groups, celebrities and Aktor.ph were at the event signifying their support for this move.
Dingdong Dantes says "You are seeing 20+ groups calling for this nomination that we are talking about, our Star for All Seasons Ms. Vilma Santos. Motion picture in the Philippines is the oldest in Asia. It serves as representations and aspirations. Being our nation's storyteller at AktorPH, we imagine being in the persona of a proud Actor. We envision them to be a nation builder and we wholeheartedly share one of our members Ms. Vilma Santos Recto. We celebrate her, her versatility, and unparalleled passion of Philippine cinema. Her immense talent breathed life to different roles, as the most awarded actress, she leaves an indelible mark in every Filipino. She inspires, starting from Trudis Liit as a young star, then to Darna and Dyesebel. Her chameleon like ability on how she tells the truth, her numerous projects and challenging roles tells how much she deserves this. Her range is unparalleled, captivating audiences in different generations. Her contributions go beyond showbiz, as a public servant, she stands as a symbol of empowerment and resilience. 6 decades of movies, television and public service, we would like to honor her as a cultural champion. In behalf of our officers, advisers, we fully support this nomination as National Artist!"
Here's our video coverage of the event this morning:
They filed all supporting documents yesterday at NCAA and believe it would take at least 1 and a half years to verify the information and decision to have the President approve of it. Dingdong and the rest of the organization pushing for the recognition is hopeful that if all falls into place, the honor would be bestowed upon Ms. Vilma Santos Recto soon.
It's Christmas Day and what better way to enjoy it but by watching MMFF 2023 entries at SM North EDSA. The streets there were pretty weird as there was no traffic. I had a hunch that people may have not flocked to cinemas, and as soon as I alighted from the car, the mall was full to the brim.
The lines were crazy, there were people in the actual ticket booth (about 20), but right across was the actual line (because SM prepared seating for them) and it was almost 50-100 people, even more as the day progressed. For those who would want to watch movies, I would suggest you get tickets online so you don't have to line up.
I've watched a few entries already, but the recent good reviews about the film MALLARI just got me interested in seeing it. Piolo Pascual in the lead role was a given. I wouldn't want the reviews to influence me, but reading how they've described this as a technically excellent made film right at the get go, I had to be extra observant on how they executed it. His role was a little difficult because he had to play a Mallari from 3 different generations. One is from the Spanish times, the other would be in the 40's, and the modern one too. Piolo's ability to do the 3 different personas was something he had to really prepare for so watchers could differentiate them from the other. Aside from that, they had to also scare people in the theaters, and you'll get attempts right from the very beginning of the film. Piolo Pascual's character is pivotal. He's the anchor wherein much of the journey through time happens, but you have to watch out for several characters that are also going to be involved in the conflicts introduced in this film.
When the movie started, they stopped a few minutes in because PIOLO PASCUAL went in the actual theater!
It would be happy to note that JC Santos' performance here was just AMAZING. When you look at him throw lines and tremble in various scenes, you can feel him across the screen. We don't want to spoil things, but just look at him every time he's on frame as each little nuance and appearance would matter. Their story structure is interesting because you wouldn't have to be a scientist to know what would happen if they suddenly get their timelines intertwined. Yes, there will be time travel involved but unlike cars on Back 2 the Future, they had a special way of doing it. Aside from that, you'll have bouts of ghouls, monsters, and legendary beings from Filipino folklore. The story after all is based on real events, but mighty glad to see a rich interpretation of it.
It's not all horror, not all drama, it delves on family, revenge, the tendency to wreak fear with different kinds of people. They put this together quite nicely. I even felt proud seeing Warner Brothers in the opening credits, I'm sure they see something special in Mentorque's entry in MMFF 2023. Now it's your chance to see this in cinemas. Don't just stay at home and do nothing, grab your friends, your family and try MALLARI out for size.
There's a huge reason why it's getting sold out in cinemas yesterday. The story is interesting, and with Piolo and JC's superior performance, it'll be a tough one to battle out with the Best Actor and Best Supporting Actor categories.
They might just get it.
The film also stars Janella Salvador, Elisse Joson and Miss Universe 1969 Gloria Diaz. They will be great contenders as well.
The MALLARI fever is on as they hold a big mediacon and fan conference at the Mall of Asia Music Hall this December 1st courtesy of the folks from Mentorque Productions and their new distributor partner Warner Brothers Pictures and Cleverminds Incorporated.
The film is part of this year's Metro Manila Film Festival entries which is highly coveted. This stars Mr. Piolo Pascual who plays the role of Father Juan Severino, a Filipino priest who met his untimely demise through the hands of the Spanish colonizers because of his acts. The event will also be graced by Mentorque Productions President John Bryan Diamante, lead stars Piolo Pascual, Janella Salvador, indie king JC Santos, Miss Universe 1969 Gloria Diaz, hunky Ron Angeles, Tommy Alejandrino, and a throng of actors in this real and semi fictional story of a priest that lived in the 1800's. He is said to have victimized over 57 people before getting stopped as the earliest recorded serial killer. Even older than Jack the Ripper.
Piolo says "For me as an actor, it's hard, but the difference of the characters were already described. The production value really was my consideration, the time I read the script, I already knew how big it was."
Gloria Diaz says she loves working with Piolo and adds "I love him, he is so nice. He is so maappeal. The director is a little tense, I am insecure with the new director so I always ask. The location, rain and distance was far, I had to do this of course."
Direk Derick says "Our set is fun, it's so easy to work because everyone was good vibes. The day 1 was severely difficult because we shot the ending first. I had questions about the way we shot this because it was very challenging to do 3 different personas and do it right away."
Janella says "The reason why it's called a curse (love as a curse) is because you want to do everything for the one you love, but I don't believe in that much."
Here's our video coverage, please enjoy!
This is Directed by Derick Cabrido who's dedication is unquestionably proven in this film. He showcased different timelines, periods that is not a usual topic in MMFF entries. Fans who love horror will surely love this offering, and international audiences will have a treat watching this horror flick on Christmas day. If you want to know more about MALLARI, visit Mentorque on Facebook and @mentorqueproductions on IG.
They're all at the prime of their careers, and one thing is for sure, if I'd be in their shoes, I would be really nervous. Artists like Donny Pangilinan, Piolo Pascual, and husband and wife Sarah Geronimo, Matteo Guidicelli most of the time have work, so securing their future certainly should be the play in a very volatile industry.
Donny has just got his career started, while Sarah and Matteo are planning their lives as a newly wed couple. Piolo on the other hand has plans to invest heavily in the next few years, especially since he has saved up a lot over the years. They are all part of Sun Life's newest endeavor called "Guaranteed Partner for Life!"
Ms. Carla Gonzales Chong the Chief Client Experience and Marketing Officer for Sun Life says "Donny, Sarah, Matteo and Piolo all know how Sun Life has been a great partner in planning with and supporting our clients. As ambassadors, they have real life experience in prioritizing what they need for now and their future. Sun Life has been in the industry for over 128 years, and in it we have been able to help Filipinos through world wars, economic turmoil, even recently, a pandemic. They know that they can count on us as their Guaranteed Partner for Life. We are happy to be part of their financial security and bright future. You will see them in our new campaign videos, at different times in their lives they will share their experience in fulfilling their goals, just like for every Filipino."
You can now see these new content on their social channels so make sure you follow @SunLifePH on Facebook, IG, YouTube, TikTok and their official website sunlife.co/guaranteed-partner-for-life. You may also get in touch with a Sun Life Advisor on the same channels, so they can guide you in planning your financial goals and journey. Go ahead and talk to an Advisor today!
The Philippines' most coveted leading man and muti-awarded actor Piolo Pascual is going to be portraying a role of a s3rial kill3r set in different timelines in Mentorque Productions "MALLARI". This is based on a true story of Juan Severino Mallari, a Catholic Priest who has taken the lives of supposed 57 individuals in the small town of Magalang, Pampanga. They'll be mixing in some fiction showcasing World War 2 and 2023 and tell how these in some way are connected, a scary premise which Piolo wanted to do since it is quite far from characters he has been reprising in previous movie projects.
He initially said no to this movie because of the mere fact that it will be physically and mentally exhausting to do 3 roles in 3 different times plus the work required for prosthetics wouldn't be pleasing each shooting day.
Producer Bryan Diamante of Mentorque Productions says "This is a dream project, Mallari is very challenging but I'm excited to bring this to the big screen. I strived to create films that bring the imaginations to movies, and I'm glad to be able to work with a heavily awarded director Derick Cabrido, and writer Enrico Santos. Thank you very much Mr. Piolo Pascual for accepting this project. Join us in creating a proudly Filipino production and concept."
Director Derick Cabrido has won several accolades in New York film festivals (medals in different years) and has worked in different documentaries, short films, indie films and full length ones that he's released in film festivals in different parts of the world.
Piolo says "It's a relief that you don't have to think about results or box office because of the platforms, but we have a plan for the film. My being in the cinema, my only role is do your best, I don't have to think about commercial success, it's something that I am looking forward to do, I have these chances and I am thankful to do Mallari. I am grateful, when it happens, it happens. Initially I said no, but in the same day I said yes, I just have to do what I have to do. I grew up in a Catholic family, school, and I respect them everyday and in church. I wanted to become one when I was 18, attended Prex back in the day to have an easy life. They told me I need to study, I had a few attempts but ended up as an artista. Father's day was also special, my son was there and gave me an infinity necklace, he spent the day with me and we are doing projects together. He's a very talented young man, he's evolving, becoming a total performer, composed a few songs and I listened to it all day. We have a few dates in July for a concert. And hope a dance showdown happens in the last quarter of this year."
Today was just the contract signing and they plan to do a separate announcement for the cast which they have already chosen. Stay tuned for that and the actual movie which they plan to be part of the coming Metro Manila Film Festival this coming holidays 2023.
Had a very fun morning over at Sun Life's event in BGC Central Square Mall as they held Wheel of Life by Sun Life. It was hosted by Piolo Pascual and before he was doing boyfriend POV's on TikTok, he got us to see what we should do when we had Critical Illness, this is where they introduced three new plans.
Piolo Pascual says "Sun Life insurance and Sun Life investments have always been important for me. It was something I always got every year or every time they have something new. It wasn't just investment for me but something that could save me from the pains of having myself or a family member pay for critical illness when it suddenly happens."
An illness can drain our savings, Sun Life is here to also introduce to you a new health ambassador, Donny Pangilinan. As you can see, he's going to be part of several activations and sports events that will enjoin families, Sun Life plan holders soon. You may learn about Sun Life protection plans today.
You can also be part of their GO WELL movement. This will help you gain access to fitness events, plans, benefits, rewards, and you can pay for it in 10, 15, 20 years.
Sun Cancer Care is a specialized plan that can get you Go Well membership, cash benefits (when you get diagnosed), treatment support benefit (for 12 months following approval), compassionate death benefit, life insurance. Sun Life Assure on the other hand is for treatment and hospital bills. For those who wish for more, there's Sun Fit and Well Advantage that covers over 100 kinds of illnesses.
If you're interested in getting one, this is where you need to talk to an expert Sun Life Advisor or through their social channels. Our cases are different and it would be wise to ask them in person on what would be best for you right?
Piolo Pascual is still the quintessential actor, endorser, model that everyone adores. Being the brand ambassador to PascualLab's Poten-Cee + Zinc Advance, he took a secret trip to the actual manufacturing plant in Bulacan where Pascual Laboratories Inc. (PascualLab) is located.
At the plant, he was warmly welcomed by PascualLab executives, employees, of all whom were surprised by the actor who made the Poten-Cee + Zinc Advance Vitamin C brand a popular one since its inception. He also visited the different parts of the site and got to know why it's ISO 2015 certified for good manufacturing practices and also Halal certified. He felt he was just coming home because he also went to the Museum, which was once a weekend home of the Pascual's who own the company.
Piolo discovered a lot of reasons why Poten-Cee + Zinc Advance has become a household name as it boosts the body's natural defenses and immune system. If you want to know more about the benefits of it, you can get them at Poten_PH Facebook and IG social channels where they post more information about the product. You can also get them at Lazada and Shopee if you're looking to supply yourself with the one Piolo trusts for his health.
Piolo Pascual has always been the quintessential man to go to if you want a brand to be endorsed. It was a few years back when Beautéderm CEO and President Rhea Anicoche-Tan wished for him to be the face of BEAU, which is a soap with the benefits of Activated Charcoal and part of the Spruce & Dash line of products for men. She knew he was the perfect fit for the brand (to be the first male endorser) and worked hard to make that come true.
After successfully working with him in recent years, the business has grown exponentially and knew renewing ties with the good looking Filipino singer, model, producer, film and TV actor was the right thing to do. This time, he's introducing the Beautéderm KOREiSU line of oral health products. To put it lightly, he entered the room and had the ladies put on smiles automatically.
Ms. Rhea says "Piolo is on a different league as an endorser. He's the kind that you can say is "Totally Worth It" because we didn't have to remind him during our campaigns when working with him with the BEAU products on social media. He even over delivers and does production for his posts. He's part of the success of the Beautéderm family and when you get the message across your platforms, we can help a lot of other people. I just came back from Ilocos where we had 35 new scholars at the University of Northern Philippines in Vigan, Ilocos Sur. We are also here to celebrate Piolo and Beautéderm as we have not been able to mount an event for him when we signed him three years ago due to pandemic restrictions. He's the most trusted man in the industry, very professional, very down to earth and you can feel the goodness in his heart; and we are so honored to have him in Beautéderm."
Piolo says "The ever growing family of Beautéderm deserves much thanksgiving, being their brand ambassador, KOREiSU Family Toothpaste and KOREiSU Whitening Toothpaste brings me my happy, bright and white smile. I'd like to thank Ms. Rhea for the blessing to be part of the Beautéderm family, and for the love you've given us (my peers in the industry). Let's beautify the world one healthy smile at a time!"
Here are highlights from the event on video, enjoy!
Here are some little stories that Ms. Rhea Tan shared to the media about how her experience was working with Piolo Pascual (which she says was very patient and didn't have any out of this world demands). He's charming and very humble. Aside from that, Piolo also talked about his son Inigo who's having a huge career in the US as he becomes part of a Hollywood project. A proud Dad!
As of today, the Beautéderm ambassadors amount to over 80 movie, TV and social media stars. Piolo is of course an A list celebrity that is certainly apt to make people know more about KOREiSU and the reasons they trust the brand. Congratulations to the men and women behind Beautéderm and of course, congratulations Mr. Piolo Pascual, thank you for being so nice to us that afternoon! If you want to know more about KOREiSU, make sure you follow their social channels and check out their Shopee store where you can get these products too.
PS. I suggest you try their other products by purchasing a TRAVEL KIT because it comes with a FREE Delicat Soap and Hydrating Mist to keep yourself fresh. Get it here!
We had the pleasure of meeting with the executives of Steam Box Corporation, makers of popular HOTBOX, the new innovative way of serving fresh hot food in the country. Together with Romeo Joven, Eric Quizon and Piolo Pascual, they asked us to experience how having a meal with HOTBOX feels like.
Available in different sizes, it's a good solution for food items that you would want to keep hot especially in events. If you want the type of quality that comes out of your kitchen for hotels, corporate clientele or special people in your life, they've got you covered. They have some of Manila's 5 star hotels already using it, so why shouldn't you right? Plus, they thought about the environmental impact this thing does as the heating element can be used as fertilizer, and the boxes can be re-used as containers since it's a little fancy.
Piolo Pascual swears by it, and if you want to know more about how they can help you with the food you serve, check hotboxph.com because they can make your dining experience a lot better. They're ready to make #TheWorldYourDiningRoom
The King of Talk Boy Abunda always wanted to help improve the lives of the people in his hometown, Borongan in Eastern Samar. It was always in his mind, of which he wished he could do more, to help this place and nearby communities... see it develop even more as its got promise, lots of potential, even as people lived so simple in the countryside.
It's a bit complicated, but he knew it would be a missed opportunity not to do that. Everybody knows t's a very tall order to do that by himself... and he would need help to achieve that. Tito Boy saw Party List #50 "Ang Probinsyano" do work in 2019. As a representative of those who desire development in the rural, far flung areas. Watching from the sidelines, he looked into their achievements during the last 3 years, to figure out if they're party list have been true to their cause, and he wasn't disappointed. He saw how Ang Probinsyano worked hard to bring food, health essentials to isolated communities during the pandemic. They also took time to file bills in congress that aim to increase the quality and give access to education. They also authored bills that would build more infrastructure and give social services to the marginalized communities like fishermen, farmers, artisans and SME's to make them sufficient later on. They also funded projects with them in mind which Boy Abunda also found apt especially if they're in the business of changing lives of people in the provinces, generate jobs right there so they wouldn't have to depend on finding one in metropolitan areas.
This was surely something Boy Abunda have been impressed with. So when the opportunity to become an adviser and volunteer came, as a probinsyano himself, he accepted it with arms wide. He says "When I finally got to know Congressman Afred delos Santos (who is the party's first nominee) I recognized how our dreams were similar and I told him, I'm impressed with what Ang Probinsyano has done for promdis around the country in such a short time. This even with the pandemic happening. That's why I'm willing to help "Ang Probinsyano" in making sure provinces would get the help they need for a better Philippines. I know it's a little confusing in the party list system now, and this is why I'm going around telling people to choose #50 when election day comes as other parties made the list with same sounding names. It's important for them to take note of this so as not to lose a party that worked hard and remain true to their advocacy." He adds "We have to make sure that we choose #50 and fabulous!"
The party is also supported by premiere actor Piolo Pascual, JM de Guzman and social media darling Donnalyn Bartolome. Albeit the difference in age with Tito Boy, he knows how they embraced provincial life and volunteered spreading the word about "Ang Probinsyano" which is slated #50 in the ballot. They want to make sure you get the representation you deserve and help those who are in the province.
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