The Effectiveness of Promotional Products

 

In a time where digital ads are in every handset, there's nothing more personal than something that you can hold. A branded merch not only get you loyalty, but practical use that can remind you who cares during these times. It can also get you more than enough brand recall, a perfect tool for marketing especially in the Asia Pacific region. 

You can evidently see it's impact particularly in countries like ours, in Indonesia, India, Vietnam, where GDP rates remain bullish despite outside factors. Products like these can also increase name recall, positively associate your brand and give you a high chance of a return customer. 

This is where the 38th Corporate Giveaways Buyers Show come in. It's the biggest of its kind in the country, and on July 2-4, you can get all of these products from top suppliers so the next time you would give something to your patrons, they won't be tired from those notebooks and pens you often give away, because if there's something that this event can provide, is VARIETY. It has been an annual event, and super successful in connecting suppliers to intended managers, decision makers and marketing professionals. They'll get you to discover your well loved gifts that you would often only see in other countries. 

It's important, and ensures you would connect with the right audience. You can certainly get the professionals handle it. If you want to go, simply register via corporategiveaways.com now and send your intentions. They're officially back! 

100 Years of World Class Hardware Solutions: Co Ban Kiat Hardware

Co Ban Kiat Hardware Inc. is celebrating 100 years in the country. This stands as a remarkable feat for a company that started retail concepts in the hardware market in the  Philippines. Today, they continue to provide world class hardware solutions around the country.

 

From their humble beginnings in Binondo Manila during the early 1920s, Co Ban Kiat Hardware Inc. initially did the wholesale buy and sell hardware business. As you may know, World War II happened during those years and Manila was in shambles. Rising from the ashes of war, Co Ban Kiat slowly resumed business with a the makeshift shanty and begun helping people in rebuild their homes and establishments by providing hardware materials during reconstruction.

In 1952, CBK Hardware was formed and market expansion efforts were made.  Business flourished and prospered further due to the fourth generation of the Cobankiat family under the leadership of Johnny Cobankiat. His accomplishments include the inauguration of Hardware Workshop as the first retail hardware chain of stores, Coby's Design Center as a means to answer the increasing demand of high-end architectural hardware products and the accreditation and introduction of Ace Hardware USA in the country, with CBK Hardware Inc. as one of its suppliers. CBK Hardware now is now towards its journey to supply the country with world-class, life-improving technological and hardware solutions.

 

Its promising milestone of achieving a century of excellence was made possible with a wide-ranging portfolio of products. Over the years, Co Ban Kiat Hardware consistently expanding its products with a one common personality; the highest quality only and its vision to be the largest network of supplier of the biggest brands in the world for hardware industry. This vision was made possible by partnering with 68 trusted global brands of building materials, electrical, houseware, power equipment, outdoor, plumbing, hand and power tools, encompassing completely any product type for building and construction and home comfort. A key source champion global hardware products including Stanley, Lincoln Electric, Baldwin, Chubbsafes, Dormakaba, Facom, Fairbanks Scales, Nilfisk Professional Cleaning Equipment, Westinghouse, Yale Locks, and more. These brands are all being smoothly distributed to customers who want to get more bang for their buck when it comes to home and facility improvement, safety and security, D.I.Y projects, energy conservation, cleaning solutions, and the like. Supplied and shared out by CBK Hardware Inc., these brands are truly together in excellence.

 

The founding belief of the company to provide the Filipino access to quality products was translated by the expansion of its geographic presence, supplying to over 2000 partner wholesale and retail stores nationwide, which includes D.I.Y stores, traditional hardware stores, depots, and much more for 68 brands and over 6,000 SKUs. CBK Hardware utilizes wide array of its product portfolio to realize market leadership in every market segment. Solidifying its distribution network is the integration of well-known business sectors and boasts an expansive list of automotive, hospitality, service, and other industry clientele as well as distinguished real estate developers and construction companies nationwide considering CBK Hardware as the most trusted supplier.  Reaping the benefits of ecommerce, CBK Hardware prides itself to be the first hardware distributor to aggressively offer products online through several ecommerce platforms and to its social media accounts.

 

Business in the hardware industry is not the only way the brand is helping the world become a better place. CBK Hardware Inc. is also partaking in multiple advocacies, philanthropic endeavors, humanitarianism, and charity work, because those in the company are wholeheartedly committed to contributing towards the growth of society and the environment. Hundreds if not thousands of people from different walks of life have benefited from CBK Hardware Inc.’s initiatives, from the intensive CSR programs to the hardware donations for the improvement of living facilities. The goodwill of CBK Hardware Inc., was also gifted to the neglected children and elders by teaming up with many GOs and NGOs.  And as part of 100 years celebration, Co Ban Kiat Hardware will massively deepen its dedication to create valuable contributions to the society and environment by launching 100 Years Donation Drive, a 10-month long CSR project that aims to help 100 organizations.

 

As the company enters a new century, there will be even more local and global brands to acquire and form partnerships with, more ways to help out and give back to the community, more homes and buildings to improve using many tools and appliances the brand has in its disposal, and more individuals to help in any way.

 

Going forward, Philippines will expect Co Ban Kiat Hardware to remain true to its heritage of providing more years of world class hardware solutions.

To inquire online, visit https://www.cbkhardware.com/. Follow their social media account: www.facebook.com/CBKHardware and join CBK Viber Community: https://bit.ly/2S4N8KB.

 

Co Ban Kiat Hardware Inc. is the preferred and trusted distributor of home improvement and hardware products in the Philippines. With its wide range of products from 68 global hardware brands and more than 2000 distribution channels, CBK Hardware is committed to provide more years of world class hardware solutions to Filipino homes and several industries.

 

Binondo Beauty Supply Launches MAGIC Protein Professional Line

Rodney Palaginog with Malcolm Medina Chairman of Binondo Beauty Supply

and Ms. Anne Marie Cello. Also with them is Edz Santos (far left) the Marketing Manager for the brand and their ambassador Fanny Serrano

Binondo Beauty Supply has been in the beauty supply industry for a very long time. Salons in Manila usually get all their supplies here and their 27 distributors all across the country. They are also currently the exclusive supplier of Bluesky Gel Nail Polish and today is another momentous occasion to introduce a new product line called MAGIC Protein Professional Smoothing Solution.

Fanny Serrano went up on stage and welcomed everyone saying "Last night when I was here, it was so chaotic but we asked them to have you seated this way because of an important thing. Salon Owners and Salon Staff have been so hurt by the news that death happened to some people because of the treatments. The bad effects on customers and beauty workers have been evident and BBS knew about it. They got word that a new line of products from Brazil works, I tested this myself and talked to the owners who got me to try this. I am already 72 years old and I have nothing to do with my life other than tell you how it is. I had a lot of endorsements, but I only choose a few because I want to be good. This is the safest hair treatment, Magic Protein is here and you are going to witness ordinary people, skilled hair dressers who will try this in front before our fashion show that we prepared for you, a little collection I designed specifically for this occasion, I hope you will love it like I do.”

True enough, they even called someone from the audience to do the procedure which takes an hour. A little better than usual regimen that takes a long time to finish. The before and after shots was amazing, it showed how damaged their hairs were and the transformation was noticeable.

The Protein Package includes Clarifying Lotion, Protein Hair Treatment, Sulfate Free Shampoo and Moisture Protein Conditioner. This is for professional use only and costs Php 7,000 in their stores. This has 0.00% Formaldehyde so it won’t hurt your eyes, nose, throat and lungs. You now have a choice for customers, isn’t that good news?

Toby’s Sports Win Big in Franchise Excellence Awards

Whenever I need to suit up to something sporty, or engage in my different hobbies, one store that I frequent to is Toby’s Sports. I have had the pleasure of purchasing weights from their store years ago and it still is being utilized by me if and when I need it. The shoes I got from them are still in boxes because I prepare crazy for some special event. Took a look at news today and apparently, Toby’s Sports has just won the Outstanding Filipino Franchise Award for Retail (Large Scale Category). Coming from the Philippine Franchise Association, they just affirmed the brands leadership among sports retailers in the country.

That’s no easy feat, as the Franchise Excellence Awards only chooses from some of the country’s best franchise companies. It also needs to meet stringent quality standards in order to qualify for the FEA. It’s an award given with the cooperation of PFA, DTI, Philippine Retailers Association and PCCI. Dr. Alan Escalona the PFA Chairman says “This award is given to franchisees that have become a benchmarks in the national market. They must met excellence in operations, and Toby’s Sports has exemplified these qualities. We hope this inspires them to continue pursuing excellence. They are after all, the largest Sports retailer in the country.”

Head of Store Operations William Llaguno adds “Our franchise business plays an important role in maintaining our number 1 status in the industry. We continue to advocate for promoting different sports and active lifestyle for more Filipinos nationwide!” Cheers to the men and women who have made his brand as successful as it is today, I am sure they’ll continue to improve their business and benefit millions of athletes and sports enthusiasts in the Philippines.

May your tribe increase!

Go Sport Opens In Festival Mall

Say Bonjour and Mabuhay to international French based brand GO Sport who just recently opened their store at Festival Mall in Alabang, Muntinlupa City. This is officially their first in Southeast Asia and is gearing for expansion in the region real soon.

The place is huge, located at the mall's expansion wing and they also opened with a knockout punch as World Champion and pound for pound king Senator Manny Pacquiao graced the occasion. Aside from the champ, they also got PBA Stars Jeff Chan, RR Garcia, Jericho Cruz and Jonathan Gray to also be there to witness it. They cater to almost any sport imaginable and this will widen the amount of choice Filipinos have as far as sports wear and gear is concerned. 

As GO Sport CEO Pascal Banet puts it "High quality and hig standard sports equipment and clothig need not to be pricey. This store will cater to everyone and we're glad to start fresh in Festival Mall. We are happy to be part of the community."

GO Sport will carry brands like Nike, Adidas, Puma, Under Armour and a whole lot more. They have ample amount of selling areas and facilities so people can try it out and experience it first hand. The event was also attended by sportscasters Anton Roxas, Martin Javier, fitness guru Sel Guevarra, Tennis phenom Tin Patrimonio, Olympian Jasmine Alkhaldi, great golfers Lexus Keoninh and Guido Van Der Valk, URCC Founder Alvin Aguilar, Governor Chavit Singson, international weightlifter Hafbor Bjornsson and Miss World Philippines Laura Lehmann.

Senator Manny Pacquaio even signed this particular punch equipment, it will be on display while it's there.

This is just one of the few establishments you can enjoy at the new Festival Mall. Make sure you visit them soon when you're in the south. Sports equipments are now crossed off your list, isn't that great news?

Exactly.

KUMAGCOW

Fresh Blogs Fast!

WILCON Announces Their 40 Years Raffle Promo

I really had fun during the luncheon of construction supply authority WILCON as they launched their 40 YEARS RAFFLE PROMO. In the presence of their executives, industry partners and media, they unveiled the 1.6 Million Pesos worth of prizes to be given away to patrons of their store, a welcome story for WILCON Depot fans.

Since they are celebrating their 40th year in the business, they deem it necessary to give back to their customers. Their Chairman Emeritus William Belo says "This is part of our promise to build bigger ideas for Filipinos. We are carrying our products and experiences with the passion and service we have been giving in the last 40 years. We will continue to offer the best promos for our clients, we hope a lot of people would join our 40 Years Raffle Promo."

To be able to participate in this promo, you must shop at any WILCON Depot branch nationwide from October 1 to 31, 2017. If you buy any Php 5,000 cash/card transaction, it will earn you 1 raffle ticket. You must register this entry online via wilcon.com.ph/Wilcon40yearspromo to be part of the electronic raffle (even multiple entries). There will be 40 winners of Php 40,000 Wilcon EGC's to win on November 7, 2017 so make sure you get that counted!

To know more about the promo, please visit any WILCON Depot/stores nationwide or their website wilcon.com.ph. You may also follow their social media accounts @wilcondepot.ph because they also have updates there. I think now's the time to buy those bathroom fixtures and tiles I've been wanting to do. It could get me to win these prizes! Yay!

KUMAGCOW

Fresh Blogs Fast!

The HardieMan Challenge 2013!

A few days ago, I was really happy to be in the midst of men clad in jumpsuits, work goggles, hammers and saws. They were all "builders" from all over the country and they converged at the posh Rockwell Tent in Makati. They went here to show who's the best in building a HardieMan home through various exercises and tasks of the HARDIEMAN CHALLENGE. Let's take a look!

There were about 12 teams who had to battle each other through skill challenges and I was so glad I didn't go through this bout with them. They had to put up walls, ceilings, floors using the same amount of equipment. But the first to finish isn't going to win this. They have different criteria to follow in order to be regarded as the best builder in the Philippines. Check out the leaderboards when I got there.

It was exciting seeing them all putting up the walls, floors and ceilings. But on the board there was also a part for the QUIZ. Imagine these brute men pushing pens. It tests not only their strengths, skills but of course their geniuses too!

They were also required to wear safety gears. You'd get disqualified if you won't wear them all. Then the action continued.

In the end, it was announced. Winners comprised of 1st place - Shuttershield, 2nd place - Cabico, 3rd place - Gentry, and some Special Awards were given to Best in Workmanship - Shuttershield, Best in Teamwork - Dreva, Best in Safety - Jonzlib’z, Best in James Hardie Knowledge - Shuttershield. I thought it was going to be CABICO because they were leading earlier but I guess the one who got the James Hardie questions right won it in the end! There were new stuff also introduced in the show. It's waterproof, fireproof and so easy to install. Make sure the next time you are building something, give James Hardie a call or visit local suppliers nationwide!

Congratulations to everyone who participated and I'm sure everyone will be back next year as they hold another HARDIEMAN CHALLENGE soon! 

For more information about the event

James Hardie Philippines