Effective Marketing Strategies
Wednesday, March 30, 2011
It is doubly hard to sell something these days. There are different strategies laid out by multinational corporations in order to still get consumers to purchase their product. If a niche market does not respond anymore to the latest offers and promotions; you have to definitely try other avenues to sell your ware. People who tend to shop on line are the ones who couldn't go to malls and designer stores. If a normal billboard or TV advertisement doesn't work you can go through a more intimate path like email direct marketing. This particular medium has been tried and tested because you can get the complete information sent directly to the consumer without having to go through the logistics of just a few words in an advertisement. It's been practiced by a lot of marketing firms and deemed very effective in catching a market. The age of utilizing email as an avenue for this purpose has done wonders in the past economic crunch. This will help a lot of businesses to survive together with government interventions. This is definitely a time tested marketing tool.
If you imagine the demographics you can get from this kind of marketing strategy it would be pretty wide. Children have access to it too and so does the teens and working class. It wouldn't be a good thing though if you are going to be classified as SPAM because that might end up in the trash without the actual person reading it. Sending information about cameras and lenses to a photographer for example... it would answer a lot of questions before he gets to purchase the device. Wouldn't that be something you would like to do? To give the necessary information to the person directly interested in your products is like giving chocolate bars or marshmallow to a kid. The more tempting it is, the more chances of them getting it!