URC Remains on Top for Filipino Consumers

Sunday, November 26, 2023

Looks like the classic products from Universal Robina Corporation are getting the nod of Filipino consumers especially in fast moving consumer goods available in the market. This includes Great Taste coffee, placing 9th in FMCG according to Kantar's Brand Footprint study which was done in 2022. They have placed 4th most chosen one in 2021, a huge improvement also happened from being in 15th in FMCG ranking.

Kantar employs consumer reach points (CRP) which measurement depends on shoppers buying habits and what brand it is. In it Great Taste performed well with 424 Million CRP this year compared to 283 Million last year. 75.8 percent is big, and being chosen for over 20 times per annum is a remarkable number.

If you've been out in groceries like me, you've probably seen their new products too as part of their expansion. The GT Supreme line includes the Toffee Hazelnut and the Black Forest Latte (which I love!).

Aside from that, cult loved snack Piattos and C2 also got include in the top 20 food brands in the Philippines. The chip got 7th place with a whopping 183 Million CRP's while the tea drink got 16th place from last year's 19th place. This also got sold with 74 Million CRP's, which is quite a significant amount (but we're not surprised because it's that good!). This feat has been acknowledged by Pearl Benjamin who's a Senior Account Manager for Kantar Worldpanel. URC continues to also grow in the ASEAN region, and is also releasing products for consumers.

Congratulations URC! You're awesome!


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