SUNSHINE GARCIA and VG ALEX CASTRO Launch New Scents with BEAUTÉDERM
Sunday, June 28, 2026
Sweet Guys Get AXE Scents Too
Thursday, May 01, 2025
You know those graffiti signs in Makati lately? That probably was a sign of sweet things to come because AXE just came out with 2 new scents, Black Vanilla and Cherry Spritz.
And why not, men after all are sweet right? It's this side that's relatively been repressed, with no reason, not to keep machismo in check, it's 2025 and that way of thinking needs to change.
These new scents are under AXE Fine Fragrance Collection, something that they've been working on in the past year. Using essential oils, they've managed to do this one with the goal of getting over 72 hours of fragrance and deo work, you'll be impressed how it lasts on a normal day.
Black Vanilla is sweet, a little herby and juicy. I like sandalwood, and it seems to have it in there, so I love it. It also got notes of mandarin, banana, lavender, sage, basil, cocoa, vanilla too. Cherry Spritz is a little different. It's got a mix of cherries, red apple, notes of jasmine, amber, nutty praline, something sweet and lasts more than usual.
The murals by the way were made by artists Jappy Agoncillo and AC Bautista who does murals. I like how they connected to Filipino humor, the statements certainly felt personal. It welcomes the new side of men like it should, and does it fare well? Of course! AXE always delivers.
BELA by BELA PADILLA Launches DANI by BELA Fragrance Line and Bloom Soaps
Thursday, October 17, 2024
It was almost a month ago since Bela Padilla and her partners launched her own beauty brand BELA. From the looks of it, things are actually looking crazy at sales that most of their stocks run out fast. From Shopee, Lazada, their TikTok Shop and their website, folks have been hoarding much of their products specifically the Bela by Bela Lip Balm and the Bela Dot Perfection Cheek Tint which much of us were also wearing that afternoon.
The two products work, plain and simple, which is why people have been raving about it since they launched their flagship ones. Even her celebrity friends, her followers and the working class, simple jane at home were using it, giving valuable feedback about its quality. Bela also mentioned how she plans to work with other people in order to release other products under the same brand, and from the looks of it, this is the opportune time.
Celebrity Mom, Entrepreneur and Content Creator Dani Barretto is a good friend of Bela from years back. They've always wanted to do a business together but it didn't come into fruition because when they were in talks, Bela had priorities and didn't want to hold Dani back about the business. There certainly is a time for everything, and now comes the launch of Dani Barretto's line of fragrance called DANI by BELA. It's 5 different Eau de Parfum which they planned and made together. It's fate, and it's here now!
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| DANI by BELA has sample sizes, so you could actually try it first before choosing the bigger bottle. |
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| These are the 5 different fragrances of DANI by BELA. Thanks to Justin Montas for this shot, photo credits of this photo belong to him. |
I initially assumed this would be for all for ladies, but no. They created a line of fragrances that cater for men, women and something gender neutral. For the ladies, there's Summer's Kiss, Spring's Touch and Nostalgia. For the men, they created Coolector. The gender neutral one is called Campfire, so really, there's something for everybody!
Bela apologized in behalf of Dani, because she couldn't come to the launch as she had the flu. She sent a video message for the guests at the event. In the meantime, here's our video coverage of the press conference, please, enjoy!
The fragrances are actually inspired by the scents they personally use and love. They also did Nostalgia for those that miss the things people wear years back, you could liken it to a popular cologne for babies if that gives it away. Bela's favorite is the Summer's Kiss, while Dani's is the Spring's Touch. Bela didn't like the way some men smelled like oxen, musky which you can detect a mile away. This is why Coolector smells clean and fresh, like something you'd be like out of the shower. The Campfire has higher woodsy content I think, though I find everything quite appealing. My personal pick is actually a bit off the beaten path, because I actually prefer the Spring's Touch. I think it fits my personality, and even though it was made femme, I think everything could be used by anyone. It is that good.
This product came as a surprise, BELA calls it BLOOM SOAP. Bela told us how highschoolers or frequent travelers used to cut soap in smaller pieces so they didn't have to carry the whole bar in school or their destinations. I haven't done that personally, but apparently much of the crowd who were there admitted doing it. Bela thought it was better that they had one package where people could try the different kind of soaps they have in one box to see what works and what doesn't, or basically preference. The new BELA BLOOM SOAP comes in Papaya, Pineapple and Coffee variants. She didn't want it to be like any of the soaps out in the market, and they've done extensive research before actually releasing this. It's made as natural as possible. These soaps can exfoliate gently, and doesn't have harmful chemicals that would irritate your skin. The Coffee variant is something new, it has bits of coffee grounds so you can scrub a bit with it. I prefer the Pineapple though because of its scent, and I think nothing of its kind is yet in the market. I love things that are unique, and this one is!
Now head on to BELA's social channels to know more about the new products. Again, you can get them in Shopee, Lazada, TikTok Shop and their official website. Some actually get them to resell, so it may be a good investment too. But so far, I've used the perfumes and one of the soap, just like the previous products they had, it worked quite well. You be the judge when you try it.
ONE DREAMY DAY with FRANCINE DIAZ: Fragrance Launch with BENCH
Saturday, October 21, 2023
STR8 Holds GAME ON Event at SM Megamall
Wednesday, October 18, 2023
Str8 is a new fragrance brand that originated in Greece. They manufacture fragrances (deo spray), deodorants, shower gels and more. They launched in the Philippines today at SM Megamall's Event Center in Mandaluyong City. In the event, we were challenged to do a few games like 3D swords, race cars, Valorant, Mobile Legends among some of the best streamers and online personalities this side of town.
Ms. Hazel Lee the Str8 Brand Comptroller says "We want you to exude success and be relentless live and in the virtual world. To empower you, your go to fragrance is Str8, the game is on!"
The scent is pretty much straight forward, it's got no floral notes, mostly musky and leather. It also comes in EDT form which is encased in a tin with velvet like container inside. They also have one that is a deo spray, much like in liquid form and smells quite the same. The deo spray on the other hand feels cool to the skin, and I think the scent from all of these pretty much gives you much confidence because you know you smell good.
This is exclusive for Watsons and SM, but it's also available in Shopee and Lazada for those who want to purchase them online. Congratulations to STR8 Philippines for a very successful launch!
These Guys Did Good on the Challenges #AXEDares
Friday, June 10, 2022
I've had the opportunity to get this package from AXE which contains some of my personal favorite fragrances, but wasn't really sure about one of the contents which was a Linya Linya made AXE DARES challenge cards... it had something written on it. You know AXE has always given men the confidence right? The cards indicated several steps how to conquer your fears, how to break down walls, pretty amazing stuff... but to tell you honestly, I wasn't ready to do some of the challenges because I'm too shy to even try. I kinda am in my comfort zone.
These guys on the other hand stepped up to the plate and did it. Vlogger guy Benedict Cua did the 50 squats, I would have fainted if I did that (I kid) but he breezed through that task without a hitch and made sure to be armed with AXE Gold Temptation as it protects him from body odor while he sweats. Model Marc David on the other hand took the Art for Heart's Sake challenge and put his creative hat on by painting a cute cat for his loved one. I mean, how would anyone resist that, especially if he's got AXE Black to protect him from the heat while making the piece. Renz David on the other hand tried Conquering Walls and Fears of Meeting the Parents... in the hot humid Singapore weather, he protected himself with #FragranceThatProtects AXE Ice Chill. So even if he was sweating profusely because he was nervous and had to walk under the hot sun, he was confident he could do it because he smelled good with AXE before it happened. Now how I wish I could do that no?
If you want that to happen with you, it's time to buy AXE in Lazada or Shopee as they've got it 50% OFF so there's really no time to waste, get them today HERE! I personally recommend the Black or Ice Chill because that's what I use!
FRESH TIME with BT21 Introduces NEW All Day Fragrance Mists
Friday, April 29, 2022
Time to #GetScentimental with new all day fragrance mists that's available in 4 scents that you will surely love!
Stargazing - It's got citrus notes, sweet smelling tropical fruits and vanilla
Fire Eclipse - A combo of fruity and floral with the elements of rose, berries, peaches and vanilla.
Sweet Calypso - It has earthy tones, like a combination of fruity mangoes, citrusy like mandarin and floral jasmine.
Hazy Moon - It will remind you of oranges and peaches, plus flowers like freesias (a bit like strawberries).
With these variations, there's surely something that your friends or family would love. You can get the Fragrance Mists with a 10 percent discount from May 2-8, 2022 @Watsonsph online. If you're a BT21 lover, time to make space on your shelves and use these products on days that end with a Y. It's only Php 149, sweet!
What do you SMELL like these days?
Saturday, October 23, 2021
It's probably not the opportune time to ask that question because I'm sure, a lot of you are still confined to your homes and working. Some that I know, actually haven't even bothered to take a shower and just went on your computer so you wouldn't be late. Understandable, but really, what do you smell like these days?
For me, I want to smell like I'm fresh out of shower before I work. I take really long hot baths, put on candle lights when I'm trying to go zen. It kinda sets me into mood to write and all.
I got this box a couple months ago (August to be exact). As you can see, it's been collecting dust (sorry) and I didn't really take a peek what it's for because people were dying of COVID-19 and it wasn't a good time to lecture people about smelling good. I guess the opportune time (I was waiting for), is NOW.
The country hasn't changed weathers since the last Ice Age, and just like what my foreign bosses were complaining about the Philippines, it's just so humid here. They can stand the hit, but really, not the humidity because it's like baking cookies in the afternoon. We're not that different, and the last thing I'd want to have when I'm at home and outside, is body odor. I admit, I got it from my Dad. You know those people who often smell fresh even before entering a room? I got that notoriety when I used to work for a multinational corp. One of my go to scents was easy to have, because it's available almost everywhere in the Philippines. It's AXE!
These days, colognes and perfumes may fall short. You need something that smells fresh and promises to get you up to 48 hour deo protection. This not only makes you more confident, it makes others smell you, take you into their good side. AXE has always been a good buddy when I freshen up, but recently, they renewed their formulation so it can get you to smell good that long. It'll make you irresistible for up to 2 days. That's unprecedented!
Now go get those AXE! spray bottles and get yourself #FragranceThatProtects in leading supermarkets, groceries, convenience stores nationwide! They're also available in Lazada and Shopee. Go get them here to start at the Unilever Beauty Official store! https://shp.ee/z2wbnix
Score up to 50% Off on AXE Body Sprays on Shopee
Wednesday, July 07, 2021
I've always been a big fan of fragrances and AXE Deo Body Sprays included. With the variety of scents they've introduced throughout the years, I love how they do think about the man who's wearing it in mind. This Shopee 7.7 Mid Year Sale, the official Unilever Beauty Store is going to offer AXE products with 50% off. That's a lot, especially for guys who wear this everyday. If I want to feel fresh before I go to work, or in the middle of the day when I'm stressed, or if I'm about to go home, a spritz of this would make my day a whole lot better.
For starters, there's AXE ICE CHILL. I was actually there when Axe launched this fragrance around 2019 and it has proven to be one of the freshest one in their fragrance line. It smells like you've gone out of the shower. It's got Frozen Mint and Lemon, citrusy but not feminine. It can keep you cool literally as it can feel 11 degrees on your skin. The AXE ICE BREAKER on the other hand also smells fresh but light. It's got icy lemon and mandarin, so you still get that manly scent but a little sweet smelling. Like the previous one, it also gets your skin to cool down to 11 degrees where it's sprayed, I've done that during the launch and I enjoyed that part. It can be done all day, so those sudden dates or meetings make a perfect spot to impress those ladies. Axe probably though you were doing that LOL!
I use this, I personally would recommend it. It's not as expensive as those designer fragrances and does the job. Keeps you smelling great no matter what time of the day it is. Keeps you chill. Go check out the official unilever_personalcare Store on July 7th, they might have great deals for you guys who love to hoard stuff like these. Download the Shopee app for additional coins and vouchers so you can get lots of discounts, and free shipping too. I've told you that! Start on these links so you could add them to cart then purchase them on the actual 7.7
Check out Ice Chill here https://shp.ee/j66yysd
If you want it more citrusy, get the Ice Breaker here
https://shp.ee/jngm9nz
If you prefer a packaged one then get them here instead
https://shp.ee/28nsyjz
Stay fresh!
Learn from the best: Film, Art, Music and Food with Axe YOU
Friday, March 02, 2018
























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