Europe's number 1 appliance manufacturer BEKO is now in the Philippines. Since it's quarantine, the brand diverted most of its efforts for the launch and used it for charity instead.
Through government and private organization efforts, they embodied their call to live with healthier lives and answered the call for help to fight COVID19. Local government units of Pasig, San Juan and Manila benefited from this and efforts for medical facilities like Philippine General Hospital, San Juan De Dios Medical Center, Quirino Memorial Medical Center and Delos Santos Medical Center was done with actress Angel Locsin’s #UniTentWeStand campaign. Also, they helped with San Lazaro Hospital in Manila and with the converted mega quarantine facilities in Philippine International Convention Center, Rizal Memorial Stadium and Philippine Arena by donating its innovative washing machines, freestanding cookers and refrigerators for use during the COVID-19 crisis.
The fridges were used to store food, medical supplies, the cookers for meal preps and the washing machines for disinfecting clothes and beddings, putting their assurance that everything is clean where there is BEKO. Now Filipinos can invest in better equipment for their own, or their families.