Ginebra San Miguel Celebrates 190 Years with Archangel Reserve

Saturday, June 08, 2024

Everyone was in a celebratory mood when we arrived at the ballroom of Novotel Araneta City. To mark Ginebra San Miguel's 190th Anniversary, they had us experience heritage, culture and the good things they whip up at their plants all these years.

Outside was a plethora of memorabilia, including age old bottles they use to contain their products, and how it evolved all through the years. While undoubtedly knowing its Filipino roots, the technology and corporate beginnings have all started in Manila in 1834. It was family owned, then spread throughout the country via major cities. It started a tradition, and products became high quality yet remained affordable. From their Ginebra San Miguel, GSM line, Premium Distilled, Antonov, Anejo Gold, Primera Light, Vino Kulafu, it became the most diverse subsidiary for products through San Miguel Corporation.

The event had a theatrical performance all throughout the night explaining the reason why the company has remained productive, through innovation and continue to become an integral part of Filipino celebrations for almost 2 centuries. The event was also graced by Ginebra San Miguel executives, celebrity endorsers like Boss Toyo, Mikee Quintos from Sparkle, and Attorney Oliver Moeller. Later in the evening, Nik Makino went up on stage and performed for everybody to celebrate #WorldGinDay. He's also a part of the endorsers tapped for this year, and he's mighty proud how his music and the countless Filipinos that made it viral on TikTok. He said he owes much of his success to the people who believed in him, and gives advice to only do it in legal age + and moderately.

Here's a glimpse of the event, please enjoy!

Here's Nik Makino's performance on video: 

@kumagcow Talented rapper NIK MAKINO Performs at #GINEBRA WordGinDay Celebration #NikMakino #tiktoktainment #tiktokshowbizreporter #tiktoktainmentph @nikmakinobxtch ♬ MOON - Nik Makino

Add to that the new Archangel Reserve Premium 1 Liter bottle (not yet available to the market, maybe soon!) that's in Emerald Green. This is to celebrate 190 years of the brand. Congratulations to the men and women behind Ginebra San Miguel as you celebrate more years in the industry!


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