Being consistent in the space is tops. Making sure the correct social media account is connected and merged with the same brand would give more integrity to the presence you are trying to make. They gave practical tips and said that the right way is not to concentrate too much on the number of followers, as he said you won't be able to interact and make that connection if you only look at those numbers. Quality over quantity, never sacrifice that if you plan to succeed. Be silly but be personal because sincerity matters. After all, "your social media accounts reflect who you are" he adds.
In a nutshell, they want you to inculcate a couple of things: Integration, consistency in content, honesty, being considerate, keeping the approach personal, put importance of engagement with your audience and reciprocate if needed.
Chuckie and Yen are good people and I think that part is pretty unquestionable. What they present in public is a reflection of who they are in real life. That's a pretty great thing to share with the online community.. I'm so glad i attended Blogopolis :) teehee!