ASUS Launches Incredibly Slim 2023 Zenbook Laptops

Sunday, May 21, 2023

Took the hot trip to ASUS Philippines recent event as they take innovation up a notch once again with the newest #IncrediblySlim Zenbook laptops. No question on the power and specs (I own one that's a few years old and swear by it), but the changes in these new line made me wonder, how do they make it ultra thin and light like this? Imagine, only a centimeter thick and about a kilogram... that's a lot different from laptops a few years back.

That's not all, because as soon as they put them into a smaller, thinner and lighter form factor, they made it with less impact in the environment with sustainability in mind (both on product and packaging). I love it when they take the step further. During the event, they revealed the new Zenbook S 13 OLED (UX5304), the Zenbook 14 Flip OLED (UP3404) and Zenbook Pro 14 OLED (UX6404). These are three new laptops made really slim, fit for those who would need to carry it around (students and professionals), or travel to a different place/country.

The new technology starts with its ASUS Lumina OLED Display which gives users an excellent visual experience for work and play.  Just like its recent predecessors, it's set to higher contrast and deeper blacks. It's also got 70 percent less blue light which means you'll get less eye strain if used for long hours. 

The Zenbook S13 OLED (UX5304) is also the thinnest in the world. It also uses recycled materials for the packaging and parts. They've managed to reduce the carbon footprint  to 50 percent in its production. Out of the box, it is equipped with an Intel Core i7 processor, has 16 GB of RAM and 512 GB of storage.

The Zenbook 14 Flip OLED (UP3404) on the other hand is a work of art. It's got a body capable of doing a 360 degree fold hence the name. You can treat it as a laptop, a stand, tent or a tablet just by flipping it around. Imagine the things you could do with it especially if you need to present, small gatherings, meetings, things that could make life easier for you without lugging around a huge projector for it. I've seen it first hand and among the products released today, I had my eye on this because it could make sharing content easy especially for school or work. It also comes with an ASUS Pen that would get your drawing sessions, sketching, writing and pressing buttons quite easy than usual. It also uses the same processor, memory and storage as the previous one.

The Zenbook Pro 14 OLED (UX6404) on the other hand already impressed a lot of people, giving it a respectable award, the 2023 Red Dot Product design. The difference is the graphics hardware which uses an NVIDIA GeForce RTX 4060 GPU. It's built for creators, uses the ASUS DialPad for Adobe Creative Software. Running programs and rendering would probably cause heat but no worries, it's got ASUS IceCool Pro thermal technology that would take good care of that. It also has a dedicated MUX Switch to make sure resources for your laptop would be sufficient for your graphics work, or a few rounds of third person shooting games that it could accommodate during your leisure time. We might have to ask for a review unit soon so I could play around with it, I bet it'll be a remarkable piece of technology. If you want to know more, just head on to ASUS Philippines social channels and their main website just by searching the model numbers we were discussing today. I'm sure it'll impress you too!


No comments: