It was a nice evening of letting GCash users know that there's more to the app than meets the eye during the GCash Insider sessions at XYLO in BGC. They called it Passion Forward, where harnessing consumer behavior for business success is being encouraged. GCash has really gone beyond just finance (and your ability to conveniently transfer funds) and show you how your passions can also be used to increase profit from your businesses, level up what you've been doing by utilizing their various solutions designed specifically for their partners no matte how big you are.
One of their guests Ms. Weng Rivera the Head of Travel for AirAsia Super App says "We are most decorated low cost carrier and in 2019 a lot of you have been traveling before the pandemic struck. It put us, our ground crew, and air personnel in a limbo. It was one opportunity to put one of our core values in front, we brought fresh produce to different places across the region helping out and opening doors in the country. Employees were given funds so they could put up their businesses, we didn't want to waste a crisis. A lot of things were uncertain, so we converted our usual airline to a more travel inclined super app, and people were ready for it. Hence, we became a digital airline quite fast. Now it's got flight, hotels, shops, transportation, ride, super plus, and rewards system in place. We now can connect you via land or sea, have more flights and redeem points every time you travel. Go download the app today and enjoy the discounts, travel is back with a vengeance! With GCash, we are now able to increase transactions and make travel affordable, and accessible. It is also our advertising platform, an effective one at that as it directly correlates with GCash transactions."
Mr. Franco Pantangco the Business Development and Partnership Lead of mgames also discussed about Hyper Casual Games where you compete, play and get rewards. In GCash initiatives, there are now in app advertising which resulted in phenomenal growth on engaging with GLife users, coming from leads of successful campaigns. It's a multifaceted segment, and their next move is to utilize mgames partnership with Tempo that also utilizes all Filipino music.
Improvements to the app will certainly continue and they plan to use AI technologies to further fuel your passions with solutions that effectively increase what you can do with your business, make it easy use and safe at all points of transaction. If you want to see what they can do for you, head on to beta.gcash.com/partner-solutions and be connected to existing GCash users worldwide!