Mr. Scott Firth, Director for Systems Software Marketing and IBM Virtualization shows the next era of IT through IBM PureSystems.
Last night while I was writing this article I was thinking of something complicated to press on the keyboard because this was a pretty technical discussion. I guess I was missing the point right from the beginning; because in a nutshell IBM is making things simpler.
Running any IT infrastructure would require a lot of resources. Software, hardware components plus virtual storage through clouds and other media. This entails a lot of money and corporations; no matter how big or small they are, need all the help they can get. IBM knows this and they are rolling out a new, simpler era of computing via their new "expert integrated systems" which would make life easier for you and me. This would integrate all IT elements, both physical and virtual. This is a new enterprise computing model which would simplify and minimize resources needed to set up and maintain whilst running your businesses. 70 percent or more of budget allowances go to this particular function. Imagine how much that would cost in a larger scale. This is where IBM PureSystems come in.
Karl Wee Lead of Strategic Business IBM Asean Software Group, Scott Firth Director for Systems Software Marketing and IBM Virtualization and Sang Yoong Yi Country Manager for IBM Systems and Technology Group answering questions from the press.
IBM invested around $2 Billion for R&D and acquisitions over four years in order to achieve this feat. Imagine a world where key functions no longer need to be done over and over again. It is possible now by merely simplifying these processes with actual software that contains these things; in which some are free and some can be purchased much like an in house "conceptual app store" for IBM. You can literally make things work in minutes, often out of the box.
The new PureSystems family boasts of three advances in managing IT infrastructures.
“Scale-In” System Design: With PureSystems, IBM is introducing a new concept in system design that integrates the server, storage, and networking into a highly automated, simple-to-manage machine. Scale-in design provides for increased density – PureSystems can handle twice as many applications compared to some IBM systems, doubling the computing power per square foot of data center space.
Patterns of Expertise: For the first time, IBM is embedding technology and industry expertise through first-of-a-kind software that allows the systems to automatically handle basic, time-consuming tasks such as configuration, upgrades, and application requirements.
Cloud Ready integration: Out of the box, all PureSystems family members are built for the cloud, enabling corporations to quickly create private, self-service cloud offerings that can scale up and down automatically.
This has in effect changed a lot in the computing landscape. With its thrust also touching on cloud technology and using that platform to generally also simplify processes, this would be something that ordinary people can actually use to maintain resources. Later on, they could make data accessible to any place and have it with the right amount of security too. When asked about other vendors selling hardware/software components similar to PureSystems, Scott Firth and Karl Wee affirms IBM is different because they have a more wholistic package. It's a tougher cookie to bite these days but the selling point is indeed the convenience in setting it up and maintaining it with a single press of a button using the right software/applications. In the long run, this is pretty good investment and can save enterprise/corporations millions of dollars.
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