The BENCH MasterCard Launch!

Sunday, April 29, 2012

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It was like the A list of Metro Manila. I tried to sink along the hallways of Manila Peninsula and the gorgeous Salon De Ning. It was a night of stars and famous personalities; but best of all it's the night they launched the BENCH MasterCard in celebration of their 25th Anniversary!

Hosting the event was Ginger Conijero
Current apple of the eye of thousands who watched Bb. Pilipinas and the night circuit superstar DJ David Callum provided music that time. Yes I saw some checking him out even behind the booth.
The BENCH MasterCard can now be used in over 32.7 million locations, 210 countries worldwide wherever MasterCard is accepted. It's but a dream to combine the assets and reach of a retail giant such as BENCH who has amassed a huge consumer base and a facility like BDO that provides some of the greatest banking solutions here and elsewhere in the world. Both BDO and Bench has strongly worked together to make this card with some huge preferential treatment to customers holding it. Combining perks and privileges that would get you to fabulous sales, invites to events and shows... it was a match made in heaven! 

One of the greatest announcements that evening, the face of the new BENCH MasterCard will be Dingdong Dantes and equally gorgeous Isabelle Daza.
We were all so happy to see who's representing this brand's card, both who are also endorsers of BENCH. The good looking Dingdong Dantes and the one and only Isabelle Daza. Dingdong always had that presence and Isabelle was uber gorgeous. I was too shy to take photos of them in fact because I was a little star struck!

They unveiled the new BENCH MasterCard and ooh it was gorgeous as its endorsers!
They were so nice too!
BENCH has continued to surpass it's goals in the past few years and today it has been a total LIFESTYLE brand catering to any age, any demographic for that matter. From cosmetics, hair services, to fragrances, undergarments and clothes they've got it all covered! Purchasing now in their stores with the new BENCH MasterCard will be more stylish as ever!

Gracing that evening was THE one and only Ben Chan, Congresswoman Lucy Torres and the first ever celebrity endorser of BENCH Richard Gomez who was dapper that night!
Lucy Torres was so gorgeous in person. I love her!

Janine Guttierez was there as well with her sister. She's also one of Bench's endorsers. I saw her last Philippine Fashion Week and she's looking the part on this dress. Very pretty!


 Somerad Twins Anthony and David were there too. They were quite nice and easily posed when I asked for shots. :)



Poch L. Villa-Real, MasterCard Country Manager Worldwide, Rolly Tanchanco, Executive Vice President of BDO, Isabelle Daza, Dingdong Dantes and Ben Chan founder of the Philippines' largest clothing chain BENCH

First ones to own the card! =)

 Look how happy they were being the firsts ones to have this card! I can't wait to have one of my own! =)


A milestone on its own, Bench has definitely celebrated their 25th year with a huge present to all its loyal shoppers. There will be exclusive discounts and perks together with this card. Mr. Ben Chan says that the partnership with BDO has created a winning formula that caters to exactly what their market is! Congratulations on the new BENCH MasterCard! Congratulations also to your 25th Anniversary! It's about time!

Here are more photos from the event!





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Or visit their website

http://www.kashieca.com

http://www.benchtm.com

http://www.be-human.com/

http://philippinefashionweeklive.com
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3 comments:

el toro bumingo said...

Gwapo talaga ni Callum David :)

popazrael said...

panalo sa coverage!

KUMAGCOW said...

@eltoro bumingo naks may crush kang bago? Hehe