The Icon Is Back: The New Volkswagen Beetle!

Saturday, April 26, 2014

It's time to share some great news. Vehicle lovers in the Philippines are rejoicing about the communique that the third generation Volkswagen icon is back. Yes, you heard that right! April 2, 2014 officially marks the return of the graven imaged BEETLE. The occasion was graced by Ayala Auto Holdings Corporation (AAHC) and Automobile Central Enterprise, Inc. (ACEI)'s Chairman Fernando Zobel de Ayala, his brother Jaime Augusto Zobel de Ayala and CEO John Philip Orbeta (shown on photo above). This great unveiling happened at the newly opened Philippine showroom at Bonifacio Global City with a lot spanning 6,000 square meters. It also has adapted a fully automated digital interactive showroom application that makes use of tablets and interactive monitors within the premises - making it likely to be the first in the country. 

 When they started manufacturing these Beetles in 1939, they were proud to have this represent what the brand embodies as the "People's Car". Up until 1997 they have rolled out around 21.5 Million of these units and only got redesigned in the second half of 1998. With celebrities and the popular crowd going for the more modern design, it sparked a comeback and Beetle Mania happened all over again. In 2010, they had had sold more than one million cars with the final edition of the Beetle series. Now they position themselves with a car that is going to be seen as new, modern and futuristic. A car of the 21st century and would encompass generations to come.

As Fernando Zobel de Ayala puts it, “No other car evokes as much nostalgia, tradition, and heritage as the Beetle. As such, I am especially pleased and excited to launch a car as iconic and celebrated as the one we have launched tonight”. That statement alone puts it in a class of its own. It's the car that has been told in countless stories whether in your home or in Hollywood. It might have taken shape as the bug with the same name but today it will be bolder, dynamic and engineered for play.

Design wise, you can see how it differs from the original one. The improvements are all astounding to see and feel. The new Beetle has now got an impressive sports appeal showing off its extended bonnet, a more modern swept-back windscreen plus an extended wheelbase among its many modifications. You can also feel how much room it now has with the roof space increased in the layout.

The iconic Beetle is back and its models Beetle 1.2 TSI has got a torque of 175 Nm at 1400 rpm, a power of 105 Ps at 4500 rpm and 6-speed M/T. This is pegged at a price of Php 1,590,000.00. The other Beetle 1.4 TSI model has got 240 Nm at 1500-4500 rpm torque, 160 Ps at 4500 rpm power and a 7-speed DSG transmission. It's priced at Php 1,790,000.00 if it's other colors and Php 1,840,000.00 if you want the Oryx White. Please do not hesitate to visit them at the Volkswagen Showroom in BGC located at the 28th Street City Center. They are open Monday to Thursday from 8am to 6pm, Friday and Saturday 8am to 7pm and Sunday from 9am in the morning to 6pm in the evening. You'll never experience the Beetle the same way again. The nostalgia will definitely be there, but you'll definitely appreciate the new modern look that can beset you in generations to come. For more information, please check the channels below.


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