Now Open In The Philippines: American Eagle Outfitters!

Wednesday, March 06, 2013

One of the most trusted brands in the US just set up shop in the Philippines and indeed, the eagle has landed! This is one awesome night for something hip, cool and all americana. Thanks to Suyen Corporation and Bench for finally bringing into the country the one and only American Eagle Outfitters.
The launch happened right at the heart of Bonifacio High Street and they closed down the central portion, set up a stage and got a whole fashion show started using models, fashion bloggers and celebrities to the delight of VIP guests, patrons and their fans. It was also my first time to see Shay Mitchell or Shannon Ashley Mitchell in real life who I always watch in ABC's Pretty Little Liars.

She's not going to play Emily Fields this time but it was pretty rad that she's finally getting in touch with her Filipino fans via her appearance in this program. This is one of the few that she would gladly do especially that she's been able to also use the brand's clothing; even a few years back. Now that she's endorsing it in the Philippines, she's so proud to let us know about how it is to represent something easy, cool, up to date and classy.

Much to our surprise we also saw some other celebrities there!

GMA Kapuso mainstay Carla Abellana talking to Sir Ben Chan on this bit.Toweresque hunk model Vince Ferraren as you can see is even taller than me. He must have been 6'4 or something.
Spotted Rayver Cruz in his Beatles shirt. 

Gorgeous sisters Marjorie and Gretchen Barreto was there to support the Barretto kids who also was part of the fashion show.
Presidential sister Kris Aquino gazed at awe of the stage setup at the middle of the street. She came in a very quaint but perky Cary Santiago creation if I'm not mistaken. It was really nice to see her in a different light.
She was really pretty in person. The lady beside her I think is the current Mayor of Taguig Lani Cayetano.

I bothered and approached Apoy sa Dagat star Diether Ocampo who was just in the sidelines. I guess the crowd was too much for him.

I also saw Sam Concepcion inside the store after the show too.
Isabella Daza
Gorgeous Georgina Wilson

World champ singer Jed Madela was shopping too when I saw him. Stylish in this ensemble.
Such an honor to see him. It was the US Ambassador to the Philippines Harry K. Thomas, Jr.
Executives from American Eagle Outfitters and Suyen Corporation

Then the fashion show started. And she came in. =)

The event was hosted by Raymond Gutierrez and Shay Mitchell. I honestly thought she was going to walk the ramp but this was so good. She was very articulate and bubbly on stage. A glimpse of her was all I needed to complete my evening. I love her! She did a fantastic job hosting. =)

Then the models came out...Fabrics were mostly Cotton, jeans and shirts were all very light. Light pastel colors also were used on these pieces. I also love the jackets, it's quite reminiscent of cycle brands.

Plaid's, women's shirts and jackets, men's shirts all are still built with light and comfy materials. Pretty cool.
It was one heck of a showing. I really loved the things they showed on the runway. I also was surprised that Juliana Gomez and the Baretto kids were there. Hunks like the Semerad twins also flanked the stage then they went straight to the store. Where all the VIP guests and celebrities opened it. Since Shay Mitchell was there, I couldn't get near because both the security and the press were in front. Excited much? =)
They did cut the ribbon and the celebrities went inside the store

The models, fashion bloggers and celebs stayed at the stairs. =)

I even saw Fashionpulis' Michael Lim and model hunk Vince Ferraren

This huge store is two floors. It's wide and has several sections. Most of the ladies shirts and jeans were all downstairs whilst the men's section was all upstairs. There was also a section at the back for intimate wear which was just impressive.

I didn't shop because I was carrying a cam and my bag was a little full. It was awesome though especially this shirts which I will go back for. So if you see me wearing these don't make taka haha!
This was the section for intimate wear and swimsuits called aerie
Their dressing rooms were also nice. All wood. =) I took a peek hehe.
  Plus you won't have problems paying since they accept almost all major credit cards.

When I was about to go out I saw Shay Mitchell and just gotta take some snapshots. Her security was so tight they were pushing me away. I'm no paparazzi mind you. LOL

What I felt was so touching is that she went to her fans on the other side of the venue. She came up to them and gave them time to take some photos and sign some autographs. That was so nice of her!
The chance to see her this close wouldn't be possible without the help of the good people behind American Eagle Outfitters. I'm sure people would love the clothes that I have seen in your store at Bonifacio Global City. To Suyen Corporation, Bench, Mr. Ben Chan and to the rest of the people behind this new brand that landed in Philippine shores, congratulations because you'll be having a grand time in Fashion forward Manila.

For those who want to visit their stores, just come over Building 5, Bonifacio High Street.

For more information about the brand

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American Eagle Outfitters Philippines
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1 comment:

zai said...

Vince Ferraren is so tall! Everyone in the same pic as him looked like tiny people. Lol!

Really nice clothes, I won't make taka if I see you wearing AE shirts hehe :)