Elmer Lapeña Named Executive Managing Director of SAGA

Saturday, April 30, 2022

Events and production company SAGA just recently announced the designation of Executive Managing Director to Elmer Lapeña. Aside from being a director and producer of different shows, he has been in the company for 20+ years taking on lead posts in different capacities, it is now his time.

This coincides with the announcement of the renaming of SAGA from its previous Saga Events Incorporated to now being a full fledged experiential company. For those who don't know, I've watched several Philippine Fashion Week Shows and International brand launches that have been handled and executed by their group. SAGA was founded by Robby Carmona in 1995 and this expansion means they'll be taking on not just production of shows and events but physical and virtual ones, experiential marketing, digital solutions and production of content following business plans and branding ideas accordingly.

Currently, they have clients including Shell, Xiaomi, Century Tuna, Under Armour, Spotify and a whole lot more availing their services. This includes online, hybrid or physical events, website and digital campaigns for them just to name a few. Albeit challenging these days, Lapeña says "Times have been challenging for us in the industry and the recent easement of restrictions bring us hope, to hopefully brighter days for SAGA and our clients. We are bigger, better, happy about taking on this leadership role. Cheers to all of us in the industry!"

Congratulations and hope to see you in your upcoming shows!


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