JOLLIBEE Sparks Hope In New Commercial

Tuesday, May 25, 2021



Looks like our friends from Jollibee are at it again with these commercials. If not shock, I'd expect people to always be extremes either to be romantic or cry. Not that we're surprised but this one is pretty special. This digital short was shot in New York and directed by award winner Law Chen (from Singapore). 

It's about a migrant family (year 2060) talking about the hardships and tribulations we've all encountered in 2020 and 2021. The pandemic has made businesses stop, work halted, people sent to hospitals as they get sick, and literally turned our lives upside down. They took a jab at being hopeful, what good this incident has made all of us. It made us see what is important, to become together as a family, to get back up and give ample attention to the things we took for granted. 

I totally agree, 2020 became the year of the family because we got closer, we looked out for each other and pretty much, it has made this pandemic a little bearable. We needed to survive and we had our family, not just to care, but be there for us on the most difficult times. 

Jollibee made me cry twice already, but I'll have that Champ tomorrow. I need to comfort myself now. Go watch it and see how you'll feel afterwards.



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