Had a wonderful time during the Seiko Show Your Style Seiko 5 launch last week. Albeit a long drive from QC, I was treated to entertainment, a fashion show and a few lovely timepieces from the iconic brand.
Yasuki Fujita Seiko's Senior Manager for Management Planning says “I am happy to be back in Manila and Seiko5 is a special brand for us. Kintaro Hattori founded this in 1881 and the first Seiko Sportmatic 5 was launched in 1998. The 5 means the attributes automatic, day date display, water resistance, recessed 4 oclock position, and 5 styles we dedicate to millennials. Sense, Suits, Specialist, Street and Sports. We are targeting them and we have a Seiko 5 logo, and new designs but same feel."
Then they showed their young hip and millennial ambassadors!
|To top it all off, their last brand ambassador announced was the band Ben and Ben! Their music just sent chills down our spine!|
The five new lines are Street, Sense, Suits, Sports and Specialist. We were toured around the booths that afternoon which matched the same concept of the watches. What makes each piece special is that it has automatic movement, day/date display, water resistance, their recessed crown, the bracelet and case that is built to last for years. During the event, they also gave 20% OFF on all Seiko5 Sports Watches via their promo codes. Tons of people lined up their stores and enjoyed their finely crafted timepieces home.