BAYO's "Style Harvest : A Holiday Heritage" Collection Launch

Wednesday, November 18, 2015

Bayo Clothing Executives and Iza Calzado
I've always revered BAYO as a classy and sophisticated women's clothing brand here in the Philippines. They've done so much in the past couple of years and good ones at that, but they're stretching their hands once again for a new one called Style Harvest 2015: A Holiday Heritage Collection. They worked with the Tourism Office of San Fernando Pampanga and connected with artisans in that city to create the same lovely line of clothes with graphics inspired and adorned with the one and only Parol. If you've adored the Pampanga parols all throughout your Filipino life, you know it's part of culture and it has been passed on from generation to generation. Mixing fashion and the colorful stars that represent the star of Bethlehem was just something great and we saw that happen yesterday at the launch!

Bayo Style Harvest with Iza Calzado
Posted by Kumagcow on Monday, November 16, 2015

What's heartwarming to know is that they're giving some of the proceeds to Virlanie Foundation that takes care of the education of street children. The little black dress hugged by huge colorful parol designs also looked quite nice, and doesn't look cheap. It stays classy just like any other BAYO outfit from their stores. A welcome sight also was Ms. Iza Calzado who embodies a great Filipina woman, with her work, her awards, her personal wins, she's but a good representation of what Bayo deems as a Style Harvest icon. Perhaps this is a series? I can't wait to see more of it soon!

Style Harvest: A Holiday HeritageBAYO proudly presents its Hoilday 2015 Campaign, Style Harvest: A Holiday Heritage. ✨Style Harvest: A Holiday Heritage showcases the Filipino Christmas tradition by incorporating the designs with the beautiful colors and festive aesthetic of the parol, considered the symbol of the Filipino Christmas spirit.To promote Filipino creativity and to help communities and organizations by sponsoring projects that cultivate Filipino talent and ingenuity, Bayo partners with the artisans of San Fernando, Pampanga for the parols and with the Virlanie Foundation which gives a helping hand to the street children. ✨For this campaign, BAYO also proudly presents its newest brand ambassador, Iza Calzado!Watch our feature video with her on our Holiday collection below! :)For more updates, follow:FACEBOOKBayo:
Posted by BAYO on Tuesday, November 17, 2015


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