Smart’s Data Explosion in 2015

Thursday, August 20, 2015

Smart has definitely paved ways for Filipinos to enjoy their mobile services. With the recent promos including Free Data use, iFlix and Fox, Pinoys have been exposed and continue to love living the #SmartLife. All along, they want you to use your non connected smartphones. As they mentioned during the launch of Free Internet in the past, a lot of people have these smartphones but don't actually use Internet connection or data on it. Makes sense right?

EVP and Head of Consumer Business at Smart Ariel P. Fermin  says "This ‘data explosion’ actually all started when we introduced our ground breaking ‘FREE Internet’ promo last year. This offer aimed to give our subscribers an opportunity to try out various Internet and digital services, most of them haven't even done so in years. We see this continue this 2015 and we'll get more engaging content and digital services coupled with very affordable data service bundles so you can get the #SmartLife we've been talking about."

Let's talk numbers:

There's a 170% increase of mobile data traffic that passes through Smart’s mobile network. That is just for the first half of the year.

PLDT also announced about 21%, that's equal to P4.7 billion of revenue in their mobile subsidiaries during the first six months of 2015.

 To also become their preferred digital services provider, they got $100 Million as capital expenditure to acquire and co-develop more services to serve the needs of digital consumers like you. 

iFlix is the fastest growing Internet streaming service in Southeast Asia. It's got a 150,000 subscribers in less than three months which includes me. PLDT invested $15 million in iflix to capture this digital market. I've been watching Attack of the Titans on Anime by the way and it's super nice! Add to that FOX International Channels for live TV streaming and soon their own library so you can catch up on those zombie series you love!

Smartphone penetration in Smart and Sun networks stands at 35% and they see this also growing in the next few quarters. Isn't that just good news?

Now, they're designing more prepaid and postpaid offers that would fit your lifestyle. Choose better, choose to live a Smart Life!


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