Eu'Genia Shea: More Than Butter, A Way To Empower Women

Friday, April 14, 2017

We all have our own way of taking care of ourselves, but there's always some really good regimen we can do for skin, hair and just about any part of our extremities that can make it all better. I've been reflecting on it all day while in the bath tub. Men and women have seen the remarkable benefits of using skin care butters as it alleviates the problem of dry skin, hair, wrinkles, cracked lips, stretch marks, cracked heels and nails. I'm taking There is certainly nothing wrong with skin care butters like cocoa, but when you're looking for the ultimate nourishing and natural cream, shea butter is one of the finest products known to man. Packed with numerous antioxidants and vitamins like A and E, shea butter is very beneficial to the hair and skin. It takes care of everything from head to toe which would be beneficial for the entire family.

Unfortunately, not all shea butters are created equal. From source to methods, it really is different especially on how they extract the precious shea oil from shea nuts.

Luckily, the world has the Eu'Genia Shea company. It's a family run business with roots in Ghana and America. Mother and daughter embrace the generations and a long tradition of shea butter knowledge. They have long seen the superiority of raw, unrefined Ghanaian shea butter.

Harvard graduate Naa-Sakle Akuete launched the Eu'Genia brand in 2014, naming the shea butter line after her mother. In fact, Ms. Eu'Genia is the former president of the Global Shea Alliance, which includes some 400 members from 31 countries. In addition, Akuete's grandmother was a well-known mid-wife who used rich shea butter in her practice for years. Shea is healing, very nourishing and known for reducing stretch marks.

Eu'Genia Shea is a wonderful business filled with pride, self-empowerment and exceptional Ghanaian shea butter imported to America. The company's headquarters are based in Brooklyn, New York, and the gorgeous variety of shea butter products can be purchased through e-commerce at their website The luxurious shea butters are sold in three strengths, including Everyday Shea Butter, Pregnancy Strength Shea Butter and Dermatological Strength Shea Butter. Each butter comes filled in colorful tin containers and can also be purchased through a monthly subscription if desired.

Eu'Genia Shea butters are also in a quality class of their own. The brand uses at least 95% shea content, while their competitors use less than 25% shea. Another aspect that allows the Eu'Genia Shea company to stand out is the mission behind the brand and the compassion that goes with it. Akuete and her loved ones are strong on family values and social responsibility and have labored hard to ensure that rural Ghanaian women workers receive benefits and proper job security and employment opportunities.

Eu'Genia Shea has since established a co-op of female pickers in northern Ghana that provides sustainable wages and training to their employees. The family run enterprise also donates 15% of their profits back to the co-op in the form of an education fund.

It's an amazing way for Akuete to give back to her country, she says and to introduce people in America to the magical, natural goodness that shea butter has to offer.

That's just remarkable.


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