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| Leigh Reyes of Lowe Philippines |
SM Prime Holdings and Lowe Philippines just opened an ecologically apt exhibit at the ground floor of SM Aura Premier a few days ago. The SM Eco Bags campaign has won several accolades abroad, apart from that, they also launched this exhibit that makes plastic bags into publicly displayed art.
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| The event was graced by Mr. Hans Sy of SM Prime Holdings |
While SM is the biggest retail giant in the country, they also felt it was time to steadfastly campaign for this cause and sure enough, they made it quite interesting by lashing out 3 artworks that would represent the campaign starting with the plastic bags which mostly caused floods during Typhoon Yolanda. They made really good ones as seen below.
What they now plan to do is ask everyone to contribute more plastic bags for a 4th art piece so they placed a box right front and center of the exhibit in the hopes of getting them something even bigger as part of this project.
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| List of awards for the campaign |
As mentioned earlier, they won awards for this campaign and they are crediting this to the stern support they are getting from everyone who helped buy the SM Eco Bags and also those who donated for the cause. Mind you, they won a Silver Lion and Bronze Lion from the Cannes Lions Awards which is like the Oscars for public relations held in France. The campaign bested thousands of entries from around the world.
To know more about the campaign, please visit their channels below. Or the Lowe Philippines Facebook page. It only takes a few minutes to understand what it's all about. Do your share in helping the Philippines become a little greener than when you found it.
For more information about their campaign:
Lowe Philippines
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